About Us

Started by its Founder Michael Lombardi, MBA, back in late 1999, Profit Confidential is a financial news and opinion site. It is published by Lombardi Publishing Corporation, founded in 1986. The purpose of the site is to post timely financial news that may impact investors; while our opinion articles are aimed at helping investors make more money from their investments.

Profit Confidential is a free news and opinion site. We do not charge readers to access the site. Readers may also opt in to have the most popular stories of the day e-mailed to them at 10:30 a.m. EST each morning (over 500,000 have opted in to do so). Our parent company, Lombardi Publishing Corporation, publishes 25 financial advisories.

What Sets Us Apart from Other Financial News and Opinion Sites?

With Profit Confidential, you are receiving the news, opinions, commentaries, and interpretations of economic events from seasoned financial analysts and economists. We analyze the actions of the stock market, precious metals, interest rates, real estate, and other investments so we can tell you what we believe today’s financial news will mean for you tomorrow!

Reporters are trained to tell you the news—not what it can mean for you! What you read in the popular news services, be it the daily newspapers, the Internet, or TV, is the news as told by a reporter. And there’s the big difference. While the news is the news (and we try our best to get it to you ASAP), it’s the opinions of editors on what the news could mean for you that are important.

Who Are Our Analysts and Economists?

Below, you’ll find a list of them. Combined, we have over 100 years’ experience in analyzing various investment markets. Our analysts include MBAs, BAs, B.Comms, P.Engs, MAs, LLBs…and most importantly, years of experience investing and managing our own money successfully!

From newspapers, to the Internet…information is the currency upon which our civilization is built. And, since 1986, Lombardi Publishing Corporation (President: Adrian Newman) has been one of the leaders in providing quality and diverse information to over one million customers in 141 different countries.

And, just like the inventions that helped humankind acquire even more inventions, Lombardi Publishing Corporation has evolved over the more than quarter-century since we printed our first newsletter. Humble beginnings; from a single stock market newsletter to a bevy of advisories focusing on everything from penny stocks, to small-caps, micro-caps, blue-chips, high-paying dividend stocks, and options, to precious metals, foreign investing, and global economic commentary.

As the global marketplace becomes more and more unpredictable, we’ve introduced advisories that are specifically written to keep you protected, and could even help you prosper in what is shaping up to be a very difficult economic time in our history.

When it comes to providing information, at Lombardi Publishing Corporation, we try our best to make sure it gets to you accurately, quickly, and in a format that is easy for you to take action upon. We feel it’s our duty as an information publisher to give you everything you need to make informed decisions that affect your investments.

Latest Financial News:

We don’t post all the news, only what we believe is the most important financial news of the day.

If a major public company is making a new acquisition or reporting quarterly financial results, investors in those companies will be affected. With household ownership of equities today at new highs, millions of North Americans are affected by the earnings results of the 30 companies that make up the Dow Jones Industrial Average and the 500 companies that make up the S&P 500. But it’s not just their earnings that are news. How their industries are faring, mergers/acquisitions, new product launches, and changing management are all news items that can affect stock prices.

Our reader surveys show that almost 40% of our readership is retired, 25% are self-employed, and 25% are licensed professionals. Most importantly, they are all investors, with 71% of them using a discount broker. With such a high concentration of investors using discount brokers, the financial news and how it affects their investments will be of utmost importance to our readership.

And with news in the global economy moving faster than ever, what’s happening in Europe or Asia will affect North American investors. As China has moved from being a once third-world country to the second (and soon to be largest) economy in the world, what the People’s Bank of China does with interest rates or monetary policy is of upmost importance to investors.

More than half our readership owns some form of gold-related investments. Hence, you will see that we post news on gold supply and demand figures as soon as they are posted by the World Gold Council, International Monetary Fund, or other organizations that monitor supply and demand of gold, including the major gold producers themselves.

On our site, we post what we believe are the most important numbers stock investors can look at: the trailing 12-month earnings of the Dow Jones Industrial Average, the price/earnings multiple of the Dow Jones Industrial Average based on trailing 12-month earnings, the dividend yield for the Dow Jones Industrial Average, and the yield on the 10-year U.S. Treasury. Historically, money moves to where it gets the highest return. As the Federal Reserve lowered interest rates post-Credit Crisis of 2008, the yield of the Dow Jones Industrial Average companies provided investors an alternative. As T-bill yields are rising again, the yields on stocks do not become as attractive as higher yields on government guaranteed securities.

Finally, based on our interpretation of the financial news, on the right side of our site you will see our Forecasts: Our Immediate Term Outlook and our Short-to-Medium Term Outlook for the stock market, gold, and the economy. We also post a Poll daily where our readers can give their opinion on a question (like “Will Gold Prices Be Higher or Lower at Year End?”). Moreover, our readers can enter their opinion and get an immediate look at what the overall readership of the site thinks about it.

Our Team:

Michael Lombardi, MBA


Michael Lombardi founded investor research firm Lombardi Publishing Corporation in 1986. Michael is also the founder of the popular daily e-letter, Profit Confidential, where readers get the benefit of Michael’s years of experience with the stock market, real estate, economic forecasting, precious metals, and various businesses. Michael believes in successful stock picking as an important wealth accumulation tool.

Michael has authored thousands of articles on investment and money management and is the author of several successful investing publications, including The Lombardi Letter for Wealth Preservation and Growth, Michael’s Monday Morning Profit Forecaster, Investing With Michael, Fountain of Money,and Lombardi’s Crisis Profit Alert.

Michael has been widely recognized as predicting five major economic events: In 2002, he told his followers to get into gold; he told them to get out of the housing market in 2006; he predicted the recession of late 2007; he warned readers to get out of stocks in the fall of 2007; and he advised readers to get back into stocks in March 2009.

Married with two children, Michael received his Chartered Financial Planner designation from the Financial Planners Standards Council of Canada and his MBA from the Graduate Business School, Heriot-Watt University, Edinburgh, Scotland.

Contact Michael at m.lombardi@lombardipublishing.com.

Michael’s Article Archive

George Leong, B.Comm.


George Leong is a senior editor at Lombardi Financial. He has been involved in analyzing the stock markets for two decades, employing both fundamental and technical analysis. His overall market timing and trading knowledge are extensive in the areas of small-cap research and options trading.

George is the editor of several of Lombardi Financial’s popular financial newsletters, including Red-Hot Small-Caps, Lombardi’s Special Situations, Judgment Day Profit Letter, Pennies to Millions, and 100% Letter. He is also the editor-in-chief of a daily web newsletter called Daily Profits.

In the past, George has written technical and fundamental columns for numerous stock market news web sites, and he is the author of Quick Wealth Options Strategy and Mastering 7 Proven Options Strategies. Prior to starting with Lombardi Financial, George was employed as a financial analyst with Globe Information Services.

George is married with one child. In his down time, he loves to travel. He also actively coaches competitive hockey and baseball, and enjoys playing hockey, running, and working out.

Contact George at g.leong@lombardipublishing.com.

George’s Article Archive

Robert Appel, B.A., B.C.L., L.L.B

Robert Appel

Robert Appel is a semi-retired lawyer-journalist. In his native Canada, he had his own syndicated radio show on CBC RADIO for 11 years, another syndicated radio show on CKO-RADIO, and was a frequent guest on Canada AM and Global Noon news. In the U.S., he authored several consumer books, was a guest on Good Morning America, and had his own regular radio commentary on WKBW Radio. His byline has also appeared in the LA Times.

While still an undergraduate, Robert used to “day trade” by purchasing a security at a nearby brokerage on his way to class in the morning and then selling it on his way home that night. In the 1990s, he managed the communication division of a U.S. firm that had set up shop in Canada. Robert was Editor-in-Chief of the organization’s newsletter, which boasted a paid circulation of more than 30,000 readers. He has also served as editor of a mining and resource-oriented letter for another leading publisher and developed Canada’s first-ever home study course on investing over the internet at a major communications company.

Robert’s Article Archive

Robert Baillieul, B.Comm.

Robert Baillieul

Robert Baillieul is Editor-in-Chief at Profit Confidential. There, he oversees some of the best editors and analysts in the business, who do an exhaustive amount of real-world, independent research. Together, his team works to translate daily market events into actionable investment ideas for readers.

Robert has built his career on uncovering safe, reliable income opportunities that pay out yields of 7%… 10%… even 15% or more. Media and other financial outlets regularly turn to his insights on finance and dividend investing. His work has appeared in dozens of publications, including MSNMarketwatch.com, and the Houston Chronicle.

Prior to joining Profit Confidential, Robert worked in the financial industry. For several years, he served as a Risk Analyst on one of the country’s largest energy trading desks. Prior to that, he worked as an Equity Analyst covering the oil and gas sector.

Robert lives in Toronto. He holds a Bachelor of Commerce from Saint Mary’s University. When he’s not researching and reporting on the markets, Robert is usually travelling, playing the guitar, or cheering on his beloved Toronto Blue Jays.

Robert’s Article Archive

Alessandro Bruno, BA, MA, PhD

Alessandro Bruno

Alessandro holds a BA and MA in International Relations all at the University of Toronto. Alessandro has been published extensively and is a frequent guest on television news programs including the BBC, CBC, and CTV. Alessandro has worked as an industry analyst, lived and worked abroad extensively, and served as a United Nations officer in North Africa.

Alessandro was also an analyst in the global investment banking sector for a leading international advisory group responsible for putting sustainability and corporate responsibility on the finance map; specializing in aerospace, transportation, energy, and mining sectors.

Alessandro speaks many languages other than English and his native Italian, including Spanish, French, German, Arabic, Persian, Russian, and Portuguese, and has a working knowledge of Portuguese, Arabic, and German.

Alessandro’s Article Archive

John Whitefoot, BA


John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities. He contributes to Lombardi’s Profit Confidential newsletter.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including healthcare, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

John’s Article Archive

 Moe Zulfiqar, BAS


Moe Zulfiqar joined Lombardi Financial as a research analyst and editor, and writes for Lombardi’s Profit Confidential newsletter. He provides insight into current market conditions, trends, and where the next big opportunity will surface. Moe analyzes macroeconomic conditions, but has a special interest in the basic materials, financial, and technology sectors.

Moe has a strong understanding of North American capital markets. A student of world finance and trading, he has extensive knowledge of both fundamental and technical analysis, and uses them to evaluate high-growth investment opportunities.

Moe is a graduate of the York University business program. He is an avid runner and has completed two half-marathons. In the past, Moe has participated in competitive football, wrestling, and rugby. He is an avid football fan, and his favorite team is the Dallas Cowboys.

Moe’s Article Archive

Jing Pan, B.Sc, MA


Jing Pan is a research analyst and editor at Lombardi Financial. His interests are in the fields of macroeconomics, technology, and currency. His major projects have included analyzing the relationship between the interpersonal trust index and economic performance, algorithmic trading in the foreign exchange markets, and researching the long-term impact of welfare programs.

Jing holds a Master’s Degree in Economics and a Bachelor of Science Degree, both from the University of Toronto.

Jing was co-founder of E-Learning’s Online Tutoring Service in Beijing, China; a project analyst at BMO Capital Markets; and a graduate research assistant at the University of Toronto. In his spare time, Jing plays basketball, the violin, and the ukulele.

Jing’s Article Archive

Gaurav S. Iyer, IFC

Gaurav_Iyer.jpgGaurav S. Iyer is a research analyst and editor at Lombardi Financial. He currently writes for Profit Confidential where he focuses on macroeconomics and capital markets.

His previous work has garnered wide acclaim, appearing in major publications such as the Motley FoolYahoo FinanceCanadian Business, and the Economist. He has a knack for looking past the surface movements of markets to the underlying causes, giving him a keen eye for spotting under-priced stocks.

Iyer is a fundamental analyst. He looks to understand a company’s business model and its position within an industry.

Gaurav’s Article Archive