About Us

Every investor has a story about the big one that got away.

Consider Amazon.com. It was both a “top dog” and a first mover in e-commerce. If you had invested just $10,000 in the online retailer back in 1997, your stake would be worth more than $4.0 million today.

Amazon is hardly an exception. The list of the stock market’s greatest all-time winners is filled with pioneering companies: Amgen…eBay…Oracle…Google…Netflix…Apple…Qualcomm… Facebook…and more. These innovative firms all made fortunes for their early investors.

Finding the next great tech company is our main goal at Profit Confidential. Since 1986, our firm has been dedicated to helping investors earn superior returns through unbiased financial research. We strive to deliver to our reader thorough analyses of current tech trends, events, and investment opportunities in this daily bulletin.

How We Do It…

  • Research: Investors are often seduced by hot tips and glossy presentations. We look behind the puffery to check out structure, management, and the financial strength of a company.
  • Experience: Combined, we have more than 100 years of experience in analyzing various investment markets. Our analysts include MBAs, BAs, B.Comms, P. Engs, MAs, and LLBs. This informed perspective gives our readers the best risk-to-reward opportunities.

What We Look For…

  • New: Before great companies became household names, they were small firms with big ideas. We are always on the lookout for businesses with new products and services. This is the key ingredient for explosive earnings growth—and explosive returns.
  • Potential: When researching an investment, we ask, “Can this industry grow tenfold in size over the next five years?” This baseline provides a useful screen when shifting through opportunities.
  • Top Guns: We all love an underdog, but in business, betting on the No. 2 company is often a losing proposition. Top guns recruit the best employees, form the strongest partnerships, and capture most of the profits. While they don’t always come out on top, the top companies are often best positioned to control an emerging market, putting the odds in their favor.
  • Leadership: Great executives think beyond the next earnings report. They’re driven by a big, audacious goal that can unite customers, employees, and shareholders around a common vision. These leaders are the foundation of top companies, like John Mackey at Whole Foods, Mark Zuckerberg at Facebook, or Steve Jobs at Apple.
  • Competitive Advantage: Competition is for losers. Great businesses have a sustainable advantage, which allows them to earn outsized profits year after year. Our favorite stocks are usually too young to have demonstrated this trait, but we look for early signs that can give an emerging company the early edge.

Our Team:

Michael Lombardi, MBA


Michael Lombardi founded investor research firm Lombardi Publishing Corporation in 1986. Michael is also the founder of the popular daily e-letter, Profit Confidential, where readers get the benefit of Michael’s years of experience with the stock market, real estate, economic forecasting, precious metals, and various businesses. Michael believes in successful stock picking as an important wealth accumulation tool.

Michael has authored thousands of articles on investment and money management and is the author of several successful investing publications, including The Lombardi Letter for Wealth Preservation and Growth, Investing With Michael, and Lombardi’s Crisis Profit Alert.

Michael has been widely recognized as predicting five major economic events: In 2002, he told his followers to get into gold; he told them to get out of the housing market in 2006; he predicted the recession of late 2007; he warned readers to get out of stocks in the fall of 2007; and he advised readers to get back into stocks in March 2009.

Married with two children, Michael received his Chartered Financial Planner designation from the Financial Planners Standards Council of Canada and his MBA from the Graduate Business School, Heriot-Watt University, Edinburgh, Scotland.

Contact Michael at m.lombardi@lombardipublishing.com.

Michael’s Article Archive

George Leong, B.Comm.


George Leong is a senior editor at Lombardi Financial. He has been involved in analyzing the stock markets for two decades, employing both fundamental and technical analysis. His overall market timing and trading knowledge are extensive in the areas of small-cap research and options trading.

George is the editor of several of Lombardi Financial’s popular financial newsletters, including Red-Hot Small-Caps, Lombardi’s Special Situations, Judgment Day Profit Letter, Pennies to Millions, and 100% Letter. He is also the editor-in-chief of a daily web newsletter called Daily Profits.

In the past, George has written technical and fundamental columns for numerous stock market news web sites, and he is the author of Quick Wealth Options Strategy and Mastering 7 Proven Options Strategies. Prior to starting with Lombardi Financial, George was employed as a financial analyst with Globe Information Services.

George is married with one child. In his down time, he loves to travel. He also actively coaches competitive hockey and baseball, and enjoys playing hockey, running, and working out.

Contact George at g.leong@lombardipublishing.com.

George’s Article Archive

Robert Appel, B.A., B.C.L., L.L.B

Robert Appel

Robert Appel is a semi-retired lawyer-journalist. In his native Canada, he had his own syndicated radio show on CBC RADIO for 11 years, another syndicated radio show on CKO-RADIO, and was a frequent guest on Canada AM and Global Noon news. In the U.S., he authored several consumer books, was a guest on Good Morning America, and had his own regular radio commentary on WKBW Radio. His byline has also appeared in the LA Times.

While still an undergraduate, Robert used to “day trade” by purchasing a security at a nearby brokerage on his way to class in the morning and then selling it on his way home that night. In the 1990s, he managed the communication division of a U.S. firm that had set up shop in Canada. Robert was Editor-in-Chief of the organization’s newsletter, which boasted a paid circulation of more than 30,000 readers. He has also served as editor of a mining and resource-oriented letter for another leading publisher and developed Canada’s first-ever home study course on investing over the internet at a major communications company.

Robert’s Article Archive

Robert Baillieul, B.Comm.

Robert Baillieul

Robert Baillieul is Editor-in-Chief at Profit Confidential. There, he oversees some of the best editors and analysts in the business, who do an exhaustive amount of real-world, independent research. Together, his team works to translate daily market events into actionable investment ideas for readers.

Robert has built his career on uncovering safe, reliable income opportunities that pay out yields of 7%… 10%… even 15% or more. Media and other financial outlets regularly turn to his insights on finance and dividend investing. His work has appeared in dozens of publications, including MSNMarketwatch.com, and the Houston Chronicle.

Prior to joining Profit Confidential, Robert worked in the financial industry. For several years, he served as a Risk Analyst on one of the country’s largest energy trading desks. Prior to that, he worked as an Equity Analyst covering the oil and gas sector.

Robert lives in Toronto. He holds a Bachelor of Commerce from Saint Mary’s University. When he’s not researching and reporting on the markets, Robert is usually travelling, playing the guitar, or cheering on his beloved Toronto Blue Jays.

Robert’s Article Archive

Alessandro Bruno, BA, MA, PhD

Alessandro Bruno

Alessandro holds a BA and MA in International Relations all at the University of Toronto. Alessandro has been published extensively and is a frequent guest on television news programs including the BBC, CBC, and CTV. Alessandro has worked as an industry analyst, lived and worked abroad extensively, and served as a United Nations officer in North Africa.

Alessandro was also an analyst in the global investment banking sector for a leading international advisory group responsible for putting sustainability and corporate responsibility on the finance map; specializing in aerospace, transportation, energy, and mining sectors.

Alessandro speaks many languages other than English and his native Italian, including Spanish, French, German, Arabic, Persian, Russian, and Portuguese, and has a working knowledge of Portuguese, Arabic, and German.

Alessandro’s Article Archive

John Whitefoot, BA


John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities. He contributes to Lombardi’s Profit Confidential newsletter.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including healthcare, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

John’s Article Archive

 Moe Zulfiqar, BAS


Moe Zulfiqar joined Lombardi Financial as a research analyst and editor, and writes for Lombardi’s Profit Confidential newsletter. He provides insight into current market conditions, trends, and where the next big opportunity will surface. Moe analyzes macroeconomic conditions, but has a special interest in the basic materials, financial, and technology sectors.

Moe has a strong understanding of North American capital markets. A student of world finance and trading, he has extensive knowledge of both fundamental and technical analysis, and uses them to evaluate high-growth investment opportunities.

Moe is a graduate of the York University business program. He is an avid runner and has completed two half-marathons. In the past, Moe has participated in competitive football, wrestling, and rugby. He is an avid football fan, and his favorite team is the Dallas Cowboys.

Moe’s Article Archive

Jing Pan, B.Sc, MA


Jing Pan is a research analyst and editor at Lombardi Financial. His interests are in the fields of macroeconomics, technology, and currency. His major projects have included analyzing the relationship between the interpersonal trust index and economic performance, algorithmic trading in the foreign exchange markets, and researching the long-term impact of welfare programs.

Jing holds a Master’s Degree in Economics and a Bachelor of Science Degree, both from the University of Toronto.

Jing was co-founder of E-Learning’s Online Tutoring Service in Beijing, China; a project analyst at BMO Capital Markets; and a graduate research assistant at the University of Toronto. In his spare time, Jing plays basketball, the violin, and the ukulele.

Jing’s Article Archive

Gaurav S. Iyer, IFC

Gaurav_Iyer.jpgGaurav S. Iyer is a research analyst and editor at Lombardi Financial. He currently writes for Profit Confidential where he focuses on macroeconomics and capital markets.

His previous work has garnered wide acclaim, appearing in major publications such as the Motley FoolYahoo FinanceCanadian Business, and the Economist. He has a knack for looking past the surface movements of markets to the underlying causes, giving him a keen eye for spotting under-priced stocks.

Iyer is a fundamental analyst. He looks to understand a company’s business model and its position within an industry.

Gaurav’s Article Archive

Patrick Brik, BAS

Patrick Brik.jpgPatrick Brik is a research analyst and editor at Lombardi Financial. His investment philosophy is based on merging fundamental and technical analysis in an effort to produce timely and actionable investment ideas.

Patrick has accumulated 18 years of trading experience, which include 13 years of private wealth management at Nesbitt Burns. Patrick is a graduate of York University’s business program and is currently pursuing his CFA and CMT designations.