John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities. He contributes to Lombardi’s Profit Confidential and Daily Gains Letter newsletters.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Time to Bail on STX Stock? Are cost-saving measures going to be enough to resuscitate Seagate Technology PLC’s (NASDAQ:STX) stock price? Slashing jobs might be a great way to cut back on spending in the near term, but if revenue continues to crater, the company is going to…

More Upside for Netflix Stock? Of all the FANG names, Netflix, Inc. (NASDAQ:NFLX) stock is the one with the biggest chance to soar in the coming years. I don’t mean 20% or 30%—I’m talking a climb of more than 100%. Granted, 2016 has not been kind to Netflix,…

This Is a Big Deal for FB Stock Social media brands like Facebook Inc (NASDAQ:FB) stock make a lot of money and they make investors happy. However, a recent lawsuit filed against the company could have broader implications for social media, gaming, messaging platforms, and maybe the tech…

Just Bail on GPRN Stock? To say Groupon Inc (NASDAQ:GPRN) stock has big upside potential is a little misleading. It has potential because it doesn’t have much else going for it right now... Trading near $3.30 per share, GRPN stock is down 32.3% year-over-year. While Groupon stock’s share…

The unexpected Brexit vote on June 23 wiped $3.0 trillion off of global stocks in the worst two-day sell-off in history. Since then, investors have shrugged off the Brexit vote and North American markets have largely rebounded. While the S&P 500 continues to trade near record levels, uncertainty…

With the global sell-off that hammered technology stocks now in the rear-view mirror, it’s time to look at a technology stock devoid of the Brexit drama. By that I mean the coming initial public offering (IPO) of Line Corp., the most popular messaging app in Japan. With a…

This Should Keep Facebook Inc Shareholders Up at Night Facebook Inc (NASDAQ:FB) CEO Mark Zuckerberg made headlines recently when it was discovered that he a) puts tape over his computer’s webcam and microphone jack, and b) approved a new class of non-voting Class C FB stock, enabling Zuckerberg…

Friday was a sea of red on Wall Street with stocks getting hammered after Britain voted to leave the European Union (EU). Despite the broad-based global sell-off, investors sought the safety of stocks in the world’s biggest and safest economy. More specifically, investors sought safety in Verizon Communications…

Cognizant Technology Solutions Corp (NASDAQ:CTSH) stock has not been kind to investors in 2015—and 2016 didn’t start out well for the company, either. Since the markets rebounded in early February, Cognizant Technology stock has been one of the best-performing tech stocks with solid momentum. Better yet, its 50-day…

Large-Cap Tech Stocks Poised for Huge Growth The lazy days of summer may be here but that doesn’t mean investors should turn their backs on the stock market. Admittedly, the stock market tends to be quiet between May and August. That being said, there are a number of…

Inflation, Deflation, and Hyperinflation What is hyperinflation? The term “hyperinflation” conjures up doomsday images from history of people buying a loaf of bread with a wheelbarrow full of worthless cash. The breakdown of a market supersaturated with an unwanted currency that has lost all value is hyperinflation gone…

Gold and silver prices have been soaring in 2016; so, too, have the top mining stocks. With fears of a recession in the U.S. and continued global economic weakness, gold and silver mining companies continue to be a popular choice for investors looking to diversify their portfolio and…

Economic Collapse in 2016? It’s Possible For the most part, if you ask someone what was behind the 2008 financial crisis, they’ll probably say greedy, unscrupulous Wall Street banks and their overpaid vault-keepers. While the 2008 financial crisis cannot be blamed on any one single event, it’s safe…

Bitcoins are cash that you mine like gold. And thanks to the way bitcoins are minted, it’s not too late to have bitcoins of your own. With a bitcoin now worth around $535.00 and the price fluctuating all the time, it might be a good time to consider…

While the recent pullback in gold prices has many predicting the end of the rally for gold, there are too many key factors that point to a sustained increase in gold prices. In fact, the dip in gold prices has put many of the top gold stocks in…

Toronto Housing Bubble Set to Burst The Canadian housing market is insanely overvalued, particularly the Vancouver and Toronto housing bubbles. Nationally, sales activity and average price sales hit another record in April. This comes at a time when the country is on its way to another recession. The…

What Is Bitcoin, Anyway? Bitcoin, the world’s most popular digital currency, has been on a tear in 2016, up 32% since the markets bottomed in mid-January. But what is bitcoin? Should investors jump on board? Before you start investing in bitcoins and counting your profits, it’s important to…

Brace for a Stock Market Crash? Two ominous death crosses are warning of a potential stock market crash in 2016, one that could see the markets experience a 10% correction or more. And that might just be the beginning. A death cross has formed on both the S&P…

When it comes to retail sales, if you’re betting between bricks and bytes, go with the latter. U.S. e-commerce sales surged in the first quarter as traditional brick-and-mortar retail sales limped along. Despite the weak economic outlook, online sales continue to impress. More than a few stocks will…

A top Federal Reserve official says there are good arguments for raising rates in June. And, the longer the Federal Reserve delays hiking rates, the more the U.S. economy falls behind. While many think the Federal Reserve needs to start making up ground, the fact of the matter…