John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities. He contributes to Lombardi’s Profit Confidential and Daily Gains Letter newsletters.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Brace for a Stock Market Crash? Two ominous death crosses are warning of a potential stock market crash in 2016, one that could see the markets experience a 10% correction or more. And that might just be the beginning. A death cross has formed on both the S&P…

When it comes to retail sales, if you’re betting between bricks and bytes, go with the latter. U.S. e-commerce sales surged in the first quarter as traditional brick-and-mortar retail sales limped along. Despite the weak economic outlook, online sales continue to impress. More than a few stocks will…

A top Federal Reserve official says there are good arguments for raising rates in June. And, the longer the Federal Reserve delays hiking rates, the more the U.S. economy falls behind. While many think the Federal Reserve needs to start making up ground, the fact of the matter…

The Top Penny Stocks They laughed when he started trading penny stocks, but their jaws dropped when he landed a feature story in The Verge. One summer, Connor Bruggemann opened up an e-trading account, using approximately $10,000 he had saved up working as a busboy. At first, Bruggemann…

The Lowdown on Trading Penny Stocks Investors are turning their attention back to trading penny stocks. Why? Because they’re looking to make money and bigger stocks aren’t providing them that. The long-in-the-tooth bull market recently celebrated its seventh birthday and continues to limp along, rewarding investors with nothing.…

The number of Americans filing for unemployment rose last week to a 14-month high. This coupled with weak April U.S. job numbers should have most analysts questioning the health of the labor market and, more broadly, the sustainable long-term strength of the long-suffering bull market. One industry that…

The S&P 500 is in an earnings recession and Wall Street doesn’t seem too worried. The blended earnings decline in the first quarter was -7.1% and marks the first time the S&P 500 has seen four consecutive quarters of year-over-year declines in earnings since 2008. Analysts expect earnings…

Has the U.S. Economy Really Recovered? Federal Reserve Chair Janet Yellen announced that interest rates would stay put—for now. The reason this time around? The U.S. economy has slowed and consumer spending was muted. This is in addition to the fact that the global economy remains weak and…

Silver prices have soared roughly 27% since the start of 2016 on fears of a U.S. recession and weak global economic indicators. While most on Wall Street say fears of a recession are wildly overblown, the current price appreciation says investors are not so sure. And they are…

Hillary Clinton may become the first female president of the United States, but she’ll never be as powerful as Janet Yellen. The head of the Federal Reserve announced that interest rates would stay put, noting that economic activity has slowed and, as a result, consumer spending has declined.…

Saudi Arabia announced that it intends to wean itself off oil by selling a sliver of Saudi Arabian Oil Company (Aramco) and transforming the world’s largest company into an industrial conglomerate/juggernaut. But will investors even want to invest in a company that is an arm of the Saudi…

Silver may not be as scarce as gold but it has become much more attractive to investors. While silver prices recently soared to an 11-month high, silver continues to provide investors with more upside potential than gold. Silver Prices Rising on Trojan Stock Market After a record four…

U.S. Senator Ted Cruz and reality TV spectacle Donald Trump both say a U.S. stock market crash is imminent. Trump said recently that an overvalued stock market would lead the U.S. into a recession. This past Friday, Cruz said the Fed has juiced the system, potentially bringing on…

After a record four consecutive years of declines, silver prices have rallied on the heels of a fragile U.S. economy and weak global economy. Having fallen more than 70% from their 2011 highs, silver prices are now up 17.6% since the beginning of 2016. And the economic data…

First-quarter earnings are beginning to trickle in. And it isn’t pretty. The S&P 500 is in an earnings recession with earnings forecasted to be down for a fourth consecutive month. Revenues are projected to fall for a fifth consecutive month. And the long-suffering bull market that has been…

Gold prices may not have moved much in March, but the 15.6% gain in the first three months of the year was the biggest quarterly gain in three decades. While gold futures may be down, there is more than enough global economic uncertainty and stock market volatility to…

Presidential hopeful Donald Trump predicted the U.S. economy was on the verge of a very massive recession. Trump cited high unemployment and an overvalued stock market as two main factors that will lead the U.S. into a recession. While his recessionary forecast took mainstream economists off-guard, I doubt…

The stock market may have rebounded, but it’s still extremely volatile. That’s because there are growing concerns about the global economy (especially China), a larger number of central banks having adopted negative interest rates, corporate earnings that are way down, and stocks that are overvalued. Thanks to the…

Federal Reserve in a Bind There is only one reason why the Federal Reserve is taking a cautionary approach to interest rate hikes: the rest of the world. Janet Yellen, Federal Reserve chair, said recently that while U.S. economic growth is on track, the Fed was leaving its…