A Classic Lesson on How to Make Money in the Stock Market
Wednesday, May 28th, 2008
By Michael Lombardi, MBA for Profit Confidential
The year is 2005, and The Home Depot, Inc. (NYSE/HD) stock is riding high at almost $45.00 a share. But despite strong earnings, the stock starts to break down in early 2006. Earnings continue to be strong, hitting $2.80 a share in 2007, as the stock continues moving lower, finishing out 2007 at $25.00 a share.
It was not until the first quarter of 2008 that Home Depot earnings started to “tank,” as they say in the brokerage industry. The world’s largest home improvement chain recently reported that first-quarter 2008 profit fell 66%. It also said that it would eliminate 1,300 jobs and close 15 stores.
What about the stock price now?
Home Depot stock has actually risen from under $25.00 at the end of 2007 to $27.28 today. What does this mean? For now, it means that the stock market believes the worst is over for Home Depot and that better times lie ahead for the economy.
In these writings, as the years go by, I’ve been sending one key message to my beloved readers: The stock market is a leading indicator, not a lagging one. You can make money in the stock market by following where the stock market is going.
But you can lose money in the stock market by following the advice of stockbrokers, analysts, investment reporters and journalists who all believe that the stock market responds to news as it happens. These people have failed to grasp the basic fundamental that the stock market has already “discounted” events long before they happen.
The Home Depot case is a textbook classic. While Home Depot reported great earnings in 2006 and even better earnings in 2007, the stock market knew all too well that the housing slump would eventually affect earnings at Home Depot. The stock market responded to what it expected to happen to Home Depot earnings by bringing down the stock price by half in less than 24 months.
Now that the poor earnings have been reported, and now that analysts are coming out and changing the recommendation for Home Depot stock from a “buy” to either a “hold” or “sell” recommendation, Home Depot stock is rebounding from its recent low. Again, I believe that the stock market is saying that the worst is behind Home Depot.
A smart investor would have made a lot of money by short selling Home Depot stock when the stock market started to bring it down in early 2006. That same investor would have made money again by buying the stock in recent weeks, as the stock market brought the stock price up from its 2007 low.
So please, don’t listen to what stockbrokers, analysts, investment reporters and research reports are telling you… listen to what the stock market is saying. You’ll always make money by joining and following where the market is going. As the great hockey player Wayne Gretzky once said, “I don’t go to where the puck is; I go to where the puck is going.”
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Tags: stock market, Stock Market Analysis, stock market risk
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Michael bought his first stock when he was 17 years old. He quickly saw $2,000 of savings from summer jobs turn into $1,000. Determined not to lose money again on a stock, Michael started researching the market intensely, reading every book he could find on the topic and taking every course he could afford. It didn’t take long for Michael to start making money with stocks, and that led Michael to launch a newsletter on the stock market. Today, Michael only employs the top market analysts and editors. Some of our recommendations have posted gains in excess of 500%! Michael has authored and published over one thousand articles on investment and money management. Along the way to building Lombardi Publishing Corporation, now with over one million customers in 141 countries, Michael became an active investor in real estate, art, precious metals and various businesses. Readers of the daily Profit Confidential e-letter are offered the benefit of the expertise Michael has gained in these sectors. Michael believes in successful stock picking as an important wealth accumulation tool. Married with two children, Michael received his Chartered Financial Planner designation from the Financial Planners Standards Council of Canada and his MBA from the Graduate Business School, Heriot-Watt University, Edinburgh, Scotland.Follow Michael and the latest from Profit Confidential on Twitter



