Stick to New Media Investments
Thursday, February 15th, 2007
By George Leong, B.Comm. for Profit Confidential
The Internet is quickly becoming the medium of choice for information gathering and reading news. I cancelled my newspaper subscriptions after realizing that I rarely sit down and read a hard- copy newspaper anymore. The Internet has become my source for daily news. I can read news as it comes across the wires. In fact, I was paying $30 a month for one newspaper subscription that I was reading on the Internet for free. Better yet, the online version was searchable.
The use of the Internet is steadily rising, but at the expense of the newspaper. According to the Newspaper Association of America, the daily circulation of U.S. newspapers has been on a decline. This is not a surprise to me, as newspapers are having a difficult time trying to retain paying subscribers because of the availability of “instant news” on the Internet. I expect this trend to continue going forward.
The long-term trend will continue to be negative for the newspaper industry. One of my favorite newspapers, The Wall Street Journal, published by Dow Jones & Co., is the number-two selling paper in the United States, but it has been seeing sales of its print version decline. My belief is that people who have traditionally read the Wall Street Journal may have switched to the online version or have just decided to opt out and seek free information on the Internet.
According to the Newspaper Association of America in research undertaken by Nielsen/NetRatings, the visitors to newspaper Internet sites increased 7.4% in the fourth quarter of 2006 versus the prior year. The fourth quarter saw about 57.6 million readers in all. These are alarming numbers if you’re a newspaper company.
As an investor, stick with new media companies that deliver a pool of news sources rather than investing in newspaper stocks. I would take Yahoo! Inc. (NASDAQ/YHOO) as a trade over the New York Times Company (NYSE/NYT).
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George is a Senior Editor at Lombardi Financial, and has been involved in analyzing the stock markets for two decades where he employs both fundamental and technical analysis. His overall market timing and trading knowledge is extensive in the areas of small-cap research and option trading. George is the editor of several of Lombardi’s popular financial newsletters, including The China Letter, Special Situations, and Obscene Profits, among others. His trading advice on stocks and options is also found on his daily trading site, Daily Profits. He has written technical and fundamental columns for numerous stock market news web sites, and he is the author of Quick Wealth Options Strategy and Mastering 7 Proven Options Strategies. Prior to starting with Lombardi Financial, George was employed as a financial analyst with Globe Information Services.



