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Welcome to Profit Confidential • Friday, May 25, 2012

Why I’d Take a Bagel Over a Krispy Kreme

Thursday, December 15th, 2005
By George Leong, B.Comm. for Profit Confidential

I prefer bagels to donuts. And if you are an investor in Krispy Kreme Doughnuts Inc. (NYSE/KKD), you may want to exit as soon as possible, if you haven’t already done so. In past columns, I commented on how Krispy Kreme was facing a difficult upward path, trying to fight the consumer trend away from high calorie foods to a healthier lifestyle.

 In 2005, Krispy Kreme has been on a steady decline, trading at $12.95 in January to below $5, a drop of 62%. I hope you’re not still holding the stock. The reality is, Krispy Kreme is in a fight for its life and will need a miracle to pull out of the doldrums.

 The majority of Wall Street is negative on the stock, but there is one curious Buy rating with a target price of $12. My theory is that this particular analyst must love his/her Krispy Kreme donuts in the morning, as there is nothing else to like about the stock. I may be wrong, but, in my view, the stock has a poor risk-to- reward profile.

 Krispy Kreme may miss another deadline (today) to deliver restated financial statements for the past four years, as required by its lenders. Accounting issues and weak governance have basically destroyed the company. If this is not a red flag, then I don’t know what is. The company will probably ask for an extension. We are still waiting for its FY05 statements. Krispy Kreme has not filed a quarterly financial report since October 2004. Why anyone would want to buy a company that has accounting issues and no recent audited statements is a mystery.

 Perhaps it is a gamble on a positive outcome. But there are much better risk-to-reward trades than Krispy Kreme. Don’t risk your dough on this stock. The trend tells the whole story.

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Profit Confidential AuthorGeorge is a Senior Editor at Lombardi Financial, and has been involved in analyzing the stock markets for two decades where he employs both fundamental and technical analysis. His overall market timing and trading knowledge is extensive in the areas of small-cap research and option trading. George is the editor of several of Lombardi’s popular financial newsletters, including The China Letter, Special Situations, and Obscene Profits, among others. His trading advice on stocks and options is also found on his daily trading site, Daily Profits. He has written technical and fundamental columns for numerous stock market news web sites, and he is the author of Quick Wealth Options Strategy and Mastering 7 Proven Options Strategies. Prior to starting with Lombardi Financial, George was employed as a financial analyst with Globe Information Services.

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