Finally, a breath of fresh air has come out of Apple Inc. (NASDAQ:AAPL). Forget the ostentatious and garish “iPhone 6” and “6s,” the new “iPhone SE” is much more exquisite. It might also be able to provide some much-needed assistance to AAPL stock.
New iPhone SE: Apple Brings Back Iconic Design with New Technology
Of course, we still have to give credit to the iPhone 6 and 6s. These newer and larger iPhones have generated record sales and profits for the company and gave a solid boost to Apple stock in the process.
But for those who want the best from Apple, the larger iPhones don’t really cut it. According to Gadi Amit, founder of NewDealDesign, “people really lamented the loss of purity.” (Source: “With the iPhone SE, Apple Returns to a Masterpiece of Design,” Wired, March 22, 2016.)
“I think there was something very striking and direct and simple in the gestures of the 5 that made it be perceived to be more elevated compared to the 6,” said the San Francisco-based designer.
You see, the first iPhones had soft lines and rounded edges. Then, with the “iPhone 4” and the “iPhone 5,” the lines got sharper. Later on, Apple decided to go back to softer lines again with the 6. These back and forth changes made it seem like there was a lack of guiding principle at Apple. (Source: “The Disappointing Design of Apple’s New Gadgets,” Wired, September 12, 2014.)
Truth be told, the iPhone 5/5s are the last ones to carry the iconic design. In fact, the iPhone 5 is the last iPhone developed under Steve Jobs’ leadership before he passed away in 2011. That fact alone makes the 5 special. For lack of a better comparison, the iPhone 5 is like the Ferrari “F40”—the last Ferrari automobile personally approved by company founder Enzo Ferrari. And boy, has that car become a collectible. Last year, one F40 sold for £791,000 (US$1.12 million) at auction. (Source: “This Ferrari F40 Just Sold for £791,000 at Auction,” Top Gear, August 10, 2015.)
Of course, the iPhone 5 hasn’t become a collectible and probably never will. In the fast-changing world of technology, the processor inside the iPhone 5/5s now looks dated. The new apps running on “iOS” today require more computing power than ever before, and the engine inside the 5 is just not powerful enough. Is it possible to put the most advanced hardware inside the most iconic design? That’s exactly what Apple has done with the iPhone SE. Bravo!
On the outside, the iPhone SE carries the same design as the 5/5s, but will offer the color choices of the 6s: space gray, silver, gold, and rose gold.
Inside is where the money is spent. The iPhone SE will have the latest “A9” processor with an embedded “M9” motion coprocessor. That’s a two-generation improvement over the “A7” chip in the 5s.
Cameras have also been upgraded. The iPhone SE sports a 12-megapixel “iSight” camera just like the iPhone 6s. The new camera is capable of taking Live Photos—short videos that are captured with every photo snap. It can also record 4K videos at 30 frames per second.
With the iPhone SE, Apple puts the latest technology inside the most iconic design. And guess what? The device won’t carry a scary price tag. Starting at $399.00, the iPhone SE is $250.00 cheaper than the base iPhone 6s model.
The Bottom Line on AAPL Stock
Apple will begin shipping the iPhone SE on March 31. The company expects the new smartphone to be available in 110 countries by the end of May.
No doubt, making the iPhone SE is a smart move for Apple. Now we just need to see how the strategy can translate into sales, and whether it will provide a much-needed boost for AAPL stock.