Trivago Stock: The Wild Ride of the Trivago IPO

Trivago StockTrivago Stock Goes Public

The Trivago IPO (Trivago N.V. (NASDAQ:TRVG)) comes in priced below the projected range, but gained nine percent by Friday afternoon.

The Trivago IPO was priced at $11.00 per share, with 26.1 million American depositary shares offered. This is down from the $13.00 to $15.00 per share price that the company expected to offer. Trivago stock was also reportedly going to issue 28.5 million American depositary shares, again higher than the actual IPO. (Source: “Trivago Initial Public Offering Priced Below Estimates,” The Wall Street Journal, December 16, 2016.)

Of the shares issued for the Trivago IPO, the company is selling roughly 18.1 million American depositary shares, while shareholders are selling another approximately eight million. These figures again fell compared to the previous estimate of 10.4 million.

The Trivago IPO will see the German company remain under the control of Expedia Inc (NASDAQ:EXPE), Trivago stock’s largest shareholder, which had purchased a 62% stake in 2012. Expedia CEO Dara Khosrowshahi is said to have told investors that the company plans to keep its shares of Trivago stock. (Source: “Trivago IPO opens at $11.20 after pricing at $11, below its expected range,” CNBC, December 16, 2016.)

If you’ve been watching cable television lately (that still exists, right?), then you’re probably familiar with, or at least have seen, the Trivago guy, not to be confused with William Shatner, the Priceline Group Inc (NASDAQ:PCLN) guy.

In any case, now is your chance to be part of the Trivago guy’s team, in case that was one of your aspirations. With the Trivago IPO releasing Trivago stock into the wild, if you have ever wanted to own a piece of the travel company, today’s your lucky day.

As usually happens with IPOs, the stock has been fluctuating since its release, so it’s worth keeping a close eye on the price in the coming few days. We’ll keep you updated here at Profit Confidential with any other breaking Trivago stock news.