FB Stock

FB StockFacebook Inc Aims to Dominate the Online Ad Industry

The mission of Facebook Inc (NASDAQ:FB), as defined in its annual report, is to give people the power to share and make the world more open and connected. The company’s top priority is to build useful and engaging products that enable people to connect and share through mobile devices and personal computers. One of the top products of the company is Facebook, which is a mobile application and website that enables people to connect, share, discover, and communicate with each other on various devices. The popularity of this product has pushed Facebook stock to the level it is today.

The most important way to engage with people on Facebook is "News Feed," which displays a series of stories and advertisements individualized for each person. Another popular product is "Instagram," a mobile application that lets people take photos or videos and share them with friends. The social networking giant also has the messaging applications "WhatsApp" and "Messenger." The potential growth of these applications has been a great boost for FB stock.

The year 2016 started on a positive note for Facebook stock and saw a marked shift towards the importance of mobile for the company. But the biggest opportunity for Facebook lies in live video, given the limits of inserting ads in users' News Feeds. Facebook is exploring new ways of engaging with users and the video strategy fits perfectly with the company’s ambitions.

The year 2017 is particularly interesting as Snapchat, the company Facebook tried to buy in late 2013, makes its IPO debut. As Facebook has already lifted the most popular features of "Snapchat" for its Instagram app, all eyes will be on how this fight for social media share pans out in the new year. But given the resources and scale of Facebook, FB stock investors are confident that the company would continue its dominance.

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FB Stock

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