Alessandro Bruno,BA, MA

Alessandro holds a BA and MA in International Relations all at the University of Toronto. Alessandro has been published extensively and is a frequent guest on television news programs including the BBC, CBC, and CTV. Alessandro has worked as an industry analyst, lived and worked abroad extensively, and served as a United Nations officer in North Africa.

Alessandro was also an analyst in the global investment banking sector for a leading international advisory group responsible for putting sustainability and corporate responsibility on the finance map; specializing in aerospace, transportation, energy, and mining sectors.

Alessandro speaks many languages other than English and his native Italian, including Spanish, French, German, Arabic, Persian, Russian, and Portuguese, and has a working knowledge of Portuguese, Arabic, and German.

Get to know Alessandro…

How did you invest your first dollar, and what did you learn about investing?

I invested a fair bit after returning from my UN assignment in Libya. I had saved up a few dollars and cents thanks to low living costs and the lack of any entertainment over which to spend and enjoy my international official’s salary. As a result I had some success investing in aerospace and airlines, among others, though my inexperience caught up to me and I eventually lost quite a bit for my standards.

Since then, I have invested in mutual funds and also learned to consider more factors thanks to my experience in analyzing various sectors and new parameters such as sustainability and reputation risks. These, when addressed properly, serve as an indicator of good management. I invest only in what I know and understand or what I like. For example, I look forward to buying Ferrari shares after the IPO in October!

What has been the most memorable moment in your investing career?

When I lost a good chunk of my savings and when I read Nicholas Nassim Taleb’s Fooled by Randomness. I was happy to finally find a risk specialist who did not trust the new financial engineering approach to stock analysis. And of course, I also remember tripling my money on Canadian Airlines in 1998, after stubbornly holding on to the belief that the airline was better than Air Canada, based on service. Of course, we all know what happened a year later; Canadian Airlines exists only in the annuals of aviation history.

What is your investing philosophy?

I tend to shun technical analysis. Numbers fail to tell the story. And even when they do, they are merely a measure of performance rather than a predictor of one. Give me the facts, the background, the context; I don’t need the graphs. Also, I invest in a company rather than a market, both of which I must like, understanding the macro factors that can influence its performance.

Alessandro Bruno's Articles

Bombardier Stock Could Be Heading Back to a Bullish Course Bombardier, Inc. (TSE:BBD.B) has shown clear signs of a rebound. Investors were more than satisfied that the company has room to grow after it released its latest quarterly results. Hope is one of the factors that drives valuations.…

NVIDIA Has Earned a Spot as One of the Top Emerging Tech Stocks NVIDIA Corporation (NASDAQ:NVDA), a maker of graphics-enhancing chips for personal computers (PCs), has enjoyed a surge in demand. It posted better-than-expected quarterly results, and it expects even better ones ahead. It’s no wonder that NVDA…

Will Trump’s Election Hurt Alibaba Stock? Alibaba Group Holding Ltd (NYSE:BABA) has enjoyed a tremendous year. Alibaba stock reflects this, having gained over 26% year-to-date (YTD), reaching valuations not seen since its fanfare debut on the New York Stock Exchange (NYSE) in 2014. However, it has been losing steam…

Boeing Stock Has Much to Gain From a Trump Presidency Forbes published an article in the weeks before the presidential election, suggesting that Donald Trump would be terrible for Boeing Co (NYSE:BA) (Source: “Trump Will Be Disaster For Commercial Aviation,” Forbes, August 25, 2016.) However, this doesn’t resonate with…

Valeant Stock Could Benefit from Trump Presidency Valeant Pharmaceuticals Intl Inc (TSE:VRX) has made huge losses and huge gains in the span of 24 hours. Valeant stock lost 22% on election day and gained back almost eight percent the day after. What happened? Donald Trump won. A Donald Trump presidency…

Google Stock Could Face a Backlash with Trump: Here’s Why Trump has won. He is the White House’s new tenant. His references have been checked and he’s ready to move in for the period 2017-2020. He might even stay longer. But his arrival will have major effects the…

Lockheed Martin Stock Is a Hedge to Beat Uncertainty The world got quite a shock Wednesday morning with the victory of Donald Trump as president of the United States. Some of you got an even bigger shock when you checked the value of your stocks. Some of them were…

Is the Party Over for GPRO stock? GoPro Inc (NASDAQ:GPRO) will be fighting its toughest battle now. The company’s next moves will have to convince investors that GoPro stock deserves their confidence. The latest GPRO stock earnings report, delivered last week, elicited many emotions and reactions, but confidence was…

The Facts Show that the Bears Are Wrong about Facebook Stock Facebook Inc (NASDAQ:FB) has lost over five percent after announcing its third-quarter earnings. Have investors suddenly lost faith in Facebook stock? A lack of faith might be the only way to describe it because, on paper, Facebook delivered…

Google Stock’s Recent Slide Rooted in Basic Fear, Not Facts Alphabet Inc (NASDAQ:GOOG) stock has slipped for almost two weeks. Since October 24, Google stock has lost four percent of its value, just as it seemed ready to set new record highs. Has Google lost its luster? Quite the…

Yelp Stock (NYSE:YELP) Seems Ready to Make a Major Comeback Yelp Inc (NYSE:YELP) has been flying in 2016. Yelp stock has risen from a low of $15.56 in February to $41.70 at the end of September. Two years ago, Yelp was trading at peaks of over $90.00. After…

BlackBerry Stock Could Rise Again Through Cars BlackBerry Ltd (NASDAQ:BBRY) seems to have found a formula to please investors. The company recently announced it would give up designing and making its own smartphones. BlackBerry stock reacted well to that decision, at first. In the past few weeks, however, investors…

Bombardier Stock’s Strength Is Backed by Bullish Business Developments. Bombardier, Inc. (TSE:BBD.B) has managed to beat its 200-day moving average toward the end of last September. This bullish revival has not only lasted; it has resulted in Bombardier stock beating it. Chart analysts consider such a trend to…

Twitter Inc’s New Drive for Profitability Could Boost TWTR Stock in 2017 In just two weeks, Twitter Inc (NYSE:TWTR) has experienced the kind of roller coaster ride that both thrills and scares the bejesus out of you. Twitter stock reached a 2016 high of $24.87 on October 5 amid…

Apple Sales Drop, but AAPL Stock Should Have a Very Bullish Year Ahead   Apple Inc. (NASDAQ:AAPL) has disappointed investors with a marginal miss on "iPhone" sales; Apple stock fell over two percent on Wednesday. But investors promptly realized that a slight miss on iPhone sales wasn’t going…

UA Stock Drops 12% After Reporting 22% Growth: Are the Bears Right? Steadily growing since its creation in 1996, the Under Armour Inc (NYSE:UA) brand has scored crucial deals with large American sports leagues and stars.  Despite this, and despite UA stock's solid earnings report on October 24, Under Armour…

Amazon Stock Could Hit $1,000 before the End of 2016 Apple Inc. (NASDAQ:AAPL) is suing a counterfeit "iPhone" cable and charger manufacturer, which uses Amazon.com, Inc. (NASDAQ:AMZN) to sell its wares. The fake Apple product-maker presented its wares as being from an original equipment manufacturer (OEM). In addition…

Latest Round of Layoffs Are Bullish for Bombardier Stock, and Here’s Why Bombardier, Inc. (TSE:BBD.B) is picking up steam. Investors like the company’s determination to become more efficient. This will enable it to accelerate the "CSeries" program and persuade many potential customers to make a move on the…

Buying Time Warner has Risk, but it Makes Sense for AT&T Stock AT&T Inc. (NYSE:T) is not your typical telecom. Forget the landlines and even the mobile phones; there’s ever more profit to be made from owning and delivering that elusive product known as "content." All that investors…