Jeff Russell, B. Comm., MA

Jeff Russell is a financial writer for Profit Confidential at Lombardi Financial where he covers large-cap stocks and stock trends. His interests lie in micro, macro, and labor economics. He holds an MA in economics from York University and a business management degree from Ryerson University, where he graduated with honors.
Get to Know Jeff…
What was your first job and how did you become interested in investing?
My first job was as a lighting artist in the computer animation industry. I first became interested in investing after reading numerous books on investing and the stock market. I was instantly hooked by the idea that by owning a piece of a company, I could potentially turn $1.00 into $2.00 or more.
What did you take away from that experience?
I made my first investment in the stock of a company that I thought was “cool” without doing any research. Over the next couple of months, the stock declined significantly and I lost quite a bit of money. I shouldn’t have blindly thrown my money at a stock without looking first at the fundamentals. The lesson I learned was to wait for the right buying opportunity.
What is your investment philosophy?
I like to think of myself as a value investor and I’ve tried to align my investing philosophy with that of Warren Buffett. I like to invest in companies rather than the stock. I look for good companies that the market has unfairly punished due to an over-reaction to bad news.
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Upside Left for SBUX Stock Starbucks Corporation (NASDAQ:SBUX) stock was hammered last week after the coffee chain reported its fiscal second-quarter earnings. The company had record revenue, record operating margins, and record earnings. So what went wrong for investors to drive down SBUX stock? Revenue came in just…
Ads Are Driving Facebook Stock Facebook Inc (NASDAQ:FB) just reported first-quarter earnings last night and the social network giant absolutely killed it. Facebook stock is up nearly 10% Thursday morning, as the company beat analysts’ expectations on the top and bottom lines. The media focused on the usual…
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LinkedIn Corp (NYSE:LNKD) stock is set to report first-quarter earnings on Thursday and investors are praying that the outcome fares much better than the company’s last earnings report. Shareholders surely remember that fateful day back in February when LNKD stock plummeted more than 40% after the company lowered…
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After years of sluggish growth, McDonald’s Corporation (NYSE:MCD) is finding its groove again. And the fast food chain has newly appointed CEO Steve Easterbrook to thank for that. Last May, Easterbrook unveiled a turnaround plan to get sales back on track. Since that time, MCD stock has skyrocketed…