Jeff Russell, B. Comm., MA

Jeff Russell is a financial writer for Profit Confidential at Lombardi Financial where he covers large-cap stocks and stock trends. His interests lie in micro, macro, and labor economics. He holds an MA in economics from York University and a business management degree from Ryerson University, where he graduated with honors.

Get to Know Jeff…

What was your first job and how did you become interested in investing?

My first job was as a lighting artist in the computer animation industry. I first became interested in investing after reading numerous books on investing and the stock market. I was instantly hooked by the idea that by owning a piece of a company, I could potentially turn $1.00 into $2.00 or more.

What did you take away from that experience?

I made my first investment in the stock of a company that I thought was “cool” without doing any research. Over the next couple of months, the stock declined significantly and I lost quite a bit of money. I shouldn’t have blindly thrown my money at a stock without looking first at the fundamentals. The lesson I learned was to wait for the right buying opportunity.

What is your investment philosophy?

I like to think of myself as a value investor and I’ve tried to align my investing philosophy with that of Warren Buffett. I like to invest in companies rather than the stock. I look for good companies that the market has unfairly punished due to an over-reaction to bad news.

Jeff Russell's Articles

For a company known for being the leader in PC graphics chips, NVIDIA Corporation (NASDAQ:NVDA) is doing a really good job as of late at diversifying from its core business. The company is working on several exciting projects that have the potential to fuel Nvidia’s growth over the…

Alphabet Inc (NASDAQ:GOOG) is notorious for throwing large amounts of money at so-called “moonshot” projects. Most initiatives will fail to see the light of day—I’m looking at you, “Google Glass”—but when one does pan out, the returns generated have the potential to more than make up for the…

Alibaba Group Holding Ltd (NYSE:BABA), the Chinese e-commerce giant, announced in a Securities and Exchange Commission (SEC) filing that it has become the world’s largest retailer measured by annual gross merchandise volume. (Source: “Form 6-K: Alibaba Group Holding Ltd - BABA,” Securities and Exchange Commission, April 5, 2016.)…

When it comes to shopping on Amazon.com, Inc. (NASDAQ:AMZN), the last thing you’ll probably be thinking of ordering is your groceries for the week. But Amazon wants to change that, and that could be a boon to AMZN stock. “AmazonFresh” is the e-commerce giant’s online grocery delivery service…

Facebook Inc (NASDAQ:FB) stock is up 38% over the last year, hovering near its all-time high. FB stock is now valued at $333 billion and it’s hard to imagine a company that big having a lot more upside. But Facebook has several catalysts in the works that can…

It’s no surprise that Yahoo! Inc. (NASDAQ:YHOO) is up for sale. In fact, that might be the only thing YHOO stock has going for it as of late. YHOO stock is up about 36% since mid-February on growing optimism among investors that the company is going to sell…

In case you haven’t noticed, NVIDIA Corporation (NASDAQ:NVDA) doesn’t just make graphic chips for hardcore PC gamers anymore. Turns out its chips can be used for a lot of other things, like driverless cars and cloud computing, which Nvidia is delving into. But there’s one technology in particular…

Partnership a Big Win for MSFT Stock There’s no question that Alphabet Inc’s (NASDAQ:GOOG) “Google Maps” holds the crown in mapping technology. But now it looks like Microsoft Corporation (NASDAQ:MSFT) and Amazon.com, Inc. (NASDAQ:AMZN) are teaming up to try to spoil Google’s reign. The potential partnership is also…

When Alphabet Inc (NASDAQ:GOOG) made its first foray into virtual reality (VR) almost two years ago with the release of “Google Cardboard,” many thought it was a joke. There was just no way that a company known for its high-tech endeavors would release a piece of cardboard that…

When someone gets fired it’s not usually met with applause, but that is exactly what happened with Marvell Technology Group Ltd. (NASDAQ:MRVL) stock. Marvell’s board of directors fired CEO Sehat Sutardja and his wife, Marvell President Weili Dai, on Tuesday, responding to an internal investigation regarding accounting issues.…

Facebook Inc (NASDAQ:FB) stock is up about 36% over the past year. If you’re kicking yourself for missing out on the run up, don’t fuss. FB stock has several catalysts that can send shares even higher. At least that’s the word coming from one analyst. Axiom Investment Management…

xGroupon Inc (NASDAQ:GRPN) stock has been pummeled by investors since its initial public offering in 2011, which was the high point of the daily deals market. Since then, the market has dried up, sending GRPN stock crashing about 83% on disappointing financial performance and uncertain future prospects. But…

International Business Machines Corp. (NYSE:IBM) stock has slumped over the last year, falling as much as 27% in early February. IBM has now posted 15 quarters in a row of year-over-year revenue declines, with an 8.5% drop in its most recent quarter. But IBM stock has rebounded since…

McDonald’s Corporation (NYSE:MCD) stock is up about 32% since last September as investors have begun to cheer the burger chain’s growth revival plans. If you recall, McDonald’s was facing sluggish or even declining sales in the last few years as the company battled the perception that its food…

When Amazon.com, Inc. (NASDAQ:AMZN) unveiled a service on March 31 last year that lets you order toilet paper at the push of a button, many thought it was an early April Fools’ joke. AMZN stock didn’t react on the news, as investors didn’t know what to make of…

When Facebook Inc (NASDAQ:FB) purchased virtual reality headset maker Oculus VR for $2.0 billion back in 2014, many investors were left scratching their heads. Investors asked, “Why would a social network company want anything to do with virtual reality, and even more important, what would it do for…

Fitbit Inc (NYSE:FIT) stock is down almost 50% since the start of the year, but it might be about to take off. When Fitbit unveiled its first-ever smartwatch, the “Fitbit Blaze,” at the Consumer Electronics Show back in January, investors were underwhelmed with its lack of standout features.…

When Starbucks Corporation (NASDAQ:SBUX) bought tea seller Teavana for $620 million at the end of 2012, the company had big plans to replicate the same success it had with its coffeehouses. In addition to selling Teavana tea in Starbucks stores, the company envisioned Teavana stores popping up on…

Facebook Inc (NASDAQ:FB) forced its mobile users about two years ago to download “Messenger” as a separate app if they wanted to chat with their friends. Since then, Facebook has expanded the platform by adding stickers, apps, and games and allowing friends to send money to each other.…