John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Lordstown Motors Corp to Start Electric Truck Production in Q3 Long-suffering Lordstown Motors Corp (NASDAQ:RIDE) shareholders have reason to cheer these days. The electric vehicle (EV) maker recently announced that it closed on a deal to sell its factory in Lordstown, OH to Hon Hai Technology Group (better…

Marvell Technology Inc Bullish on Strategic Acquisitions The stock market might not be firing on all cylinders, but 5G behemoth Marvell Technology Inc (NASDAQ:MRVL) is. The company recently reported strong fourth-quarter financial results, with record revenue and a swing to profitability. Moreover, the company's 5G and cloud technology…

ElectraMeccanica Vehicles Corp: Small Company With Big Potential If you’re kicking yourself for missing out on the 2020 stock market crash and recovery, the current pullback presents you with another chance to profit. And if you’re interested in electric vehicle (EV) stocks that have taken a breather (most…

Ascend Wellness Holdings Inc: 6 States, 20 Dispensaries, & Still Growing Cannabis stocks are in a bear market, with stalled federal U.S. legalization of marijuana being the biggest industry headwind. That's despite an overwhelming 68% of Americans supporting legalization. Other hurdles that are keeping pot stocks in the…

Lemonade Inc Making Great Strides to Improve Profitability In the classic movie Planes, Trains and Automobiles, Steve Martin, playing uptight advertising exec Neal Page, has a memorable line. After facing off with Del Griffith, played by John Candy, Page says, “I could tolerate any insurance seminar. For days…

Lattice Semiconductor Corp Bullish on Strong Guidance The stock market is a forward-looking indicator. A company can post great financial results but an underwhelming guidance and, more often than not, its share price will fall. This isn’t the case with Lattice Semiconductor Corp (NASDAQ:LSCC), an overlooked 5G company…

Hydrofarm Holdings Group Inc Reports Strong Results There’s a lot of momentum in the U.S. regarding the legalization of recreational marijuana. In early April, the U.S. House of Representatives passed a bill to decriminalize cannabis. Days later, the House passed a medical marijuana research bill. At the state…

Limelight Networks Stock Is Bullish on New Initiatives & Acquisitions With rising interest rates putting the fear of God in investors, it's tough to find a small-cap tech stock with momentum right now. The tech-laden Nasdaq is down by 16.5% year-to-date and 5.5% year-over-year. Limelight Networks, Inc. (NASDAQ:LLNW),…

Why EVgo Inc Is Bullish at the Moment EVgo Inc (NASDAQ:EVGO) has been one of the biggest stock market winners in 2022, rising by 25% in the first quarter alone. EVgo stock has been outpacing its peers and the broader stock market. As of this writing, the stock…

AFC Gamma Inc Largest Institutional Lender to Pot Industry The U.S. cannabis industry got a bit of a jolt at the beginning of April after the House of Representatives passed the Marijuana Opportunity Reinvestment and Expungement Act (MORE Act). The legislation decriminalizes pot at the federal level. (Source:…

Shares of Planet 13 Holdings Inc Could Double in Value Pot stocks, once the darling of the COVID-19 era, have been trending lower since the spring of 2021. Inactivity on the federal legalization front has been the biggest headwind for the cannabis sector. One wonderful marijuana stock that…

Momentum Continues for Ondas Holdings Inc It’s tough to argue that a stock with upward momentum is overlooked; it’s obviously getting attention from somewhere. But one tech stock that's doing exceptionally well but doesn’t seem to garner a lot of attention is Ondas Holdings Inc (NASDAQ:ONDS). It might…

Lightning eMotors Inc Had Great Year & Has Excellent Outlook A great original equipment manufacturer (OEM) in the electric vehicle (EV) space that doesn’t get the attention it deserves is Lightning eMotors Inc (NYSE:ZEV). The company produces zero-emission medium-duty and specialty vehicles—as well as powertrains and other technologies—for…

Cresco Labs Stock Projected to Double The U.S. and Canadian cannabis stock market has been on a roller-coaster ride over the last few years. Right now, they're on a downward trajectory. This has more to do with the inactivity in Washington, D.C. on the legalization front than anything.…