John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Itron, Inc. Extends Recent Gains, Hits New 52-Week High Shares of Itron, Inc. (NASDAQ:ITRI) have been on a fabulous trajectory since the start of April, advancing approximately 60%. ITRI stock has been juiced by strong back-to-back financial results. In early August, Itron reported strong second-quarter results and increased…

EnWave Corp Increases Presence in Cannabis Sector EnWave Corp (OTCMKTS:NWVCF, CVE:ENW) is an under-the-radar marijuana stock that has been bucking the broader industry’s downward trajectory, with EnWave stock advancing 81% in 2019 thanks to a number of significant accomplishments. EnWave Corp may be best known for its subsidiary…

American Software, Inc. Looks Even Stronger in 2020 American Software, Inc. (NASDAQ:AMSWA) has been having a great year, with the AMSWA stock price being up more than 10% year-over-year and up 50% year-to-date. And its future looks even brighter. American Software has successfully transitioned into a cloud-based company, recently…

Activision Blizzard, Inc. Bulls Step in on New Developments Activision Blizzard, Inc. (NASDAQ:ATVI) shares have not exactly been on a tear this year. From January to the end of August, Activision Blizzard stock advanced a respectable 12%, but was down approximately 30% year-over-year. All that changed though at…

Roku Inc Continues to Soar, Topping Even Our Wall-Street-Busting Forecast Roku Inc (NASDAQ:ROKU) continues to ignore the bearish sentiment that has been blocking many tech stocks from trending higher. The Los Gatos, California-based tech stock is up an amazing 424% in 2019. Many Wall Street analysts had been saying…

Village Farms International Inc Poised to Become Top Canadian Supplier of Recreational Cannabis Village Farms International Inc (NASDAQ:VFF) continues to be one of the best Canadian pot stocks, up 227% year-to-date. Fortunately for American investors, the company trades on the Nasdaq. Despite Village Farms stock’s meteoric growth in 2019,…

Lattice Semiconductor Corp Outperforming Peers, Up 191% In 2019 Lattice Semiconductor Corp (NASDAQ:LSCC) is a robust tech stock that has been outperforming the majority of its peers and the broader semiconductor industry. Lattice Semiconductor stock has advanced by 191% in 2019 and by 24% since it reported second-quarter results…

Steep Discount on Shares of KushCo Holdings Inc After Recent Plunge There’s one thing the cannabis stock sell-off has accomplished: it has put excellent pot stocks like KushCo Holdings Inc (OTCMKTS:KSHB) in an excellent trading range. In fact, Wall Street believes KSHB stock could double from its current level. As per…

Shopify Inc’s Incredible Year Continues Shopify Inc (NYSE:SHOP) continues to be one of the best tech stocks on Wall Street. It also continues to be one of those tech stocks that no one seems to talk about. Is it simply because the company is headquartered in Ottawa, Canada? Nevertheless,…

Charlotte’s Web Holdings Inc Continues to Dominate Charlotte’s Web Holdings Inc (OTCMKTS:CWBHF, TSE:CWEB) continues to be one of the most compelling cannabis stocks out there. The company’s share price is up approximately 77% year-to-date, significantly outperforming its peers. In the same period, Aurora Cannabis Inc (NYSE:ACB) increased by 26%,…