John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Plus Products Inc Takes Stronghold in World’s Largest Cannabis Market If there’s any cannabis company that could do with a name change, it's Plus Products Inc (OTCMKTS:PLPRF, CNSX:PLUS). Despite a name that will only make sense to cannabis-loving Californians, Plus Products is actually a leading cannabis edibles manufacturer…

Digital Turbine Stock Surges on Strong Financial Results Some tech companies inundate investors with press releases, hoping they will juice their share price. Then there are tech stocks that perform well because the companies report strong financial results and outlooks. Digital Turbine Inc (NASDAQ:APPS) fits perfectly in the…

Terra Tech Corp Makes Acquisition and Quashes Accusations After a year of disappointing investors, the Terra Tech Corp (OTCMKTS:TRTC) share price has finally turned bullish. Investors have taken a shine to Terra Tech stock ever since the cannabis-focused agriculture company revealed that it had agreed to acquire the…

Keep an Eye on Nasdaq-Bound Flowr Corp One rarely discussed cannabis stock, Flowr Corp (OTCMKTS:FLWPF, CVE:FLWR), also known as The Flowr Corporation, has been on a tear, up 115% since early December. While there has been no specific recent news about the company, buzz has been growing about about…

Etsy Stock Up 45% Since January, Outlook Remains Bullish Etsy Inc (NASDAQ:ETSY), the e-commerce marketplace for one-of-a-kind products, is already zeroing in on our aggressive 2019 stock forecast of $75.00. Back in mid-January, when Etsy stock was trading around $52.00, I made my aforementioned prediction of $75.00. At…

Namaste Technologies Inc Buys Stake in Choklat You can’t be everything to everybody, unless you’re Amazon.com, Inc. (NASDAQ:AMZN)—or maybe Namaste Technologies Inc (OTCMKTS:NXTTF, CVE:N). Namaste Technologies Inc, a Canadian e-commerce cannabis company, has not had an easy go of it as of late. Neither have its investors; since…

GreenSky Inc Surprises to the Upside, Share Price Follows Suit GreenSky Inc (NASDAQ:GSKY) surprised Wall Street with strong fourth-quarter results and a solid outlook for 2019. The tech stock took a massive beating back in November 2018, tumbling 35% after lowering its guidance outlook for the fourth quarter.…

Chegg Stock Is Quietly Blowing Markets Away Chegg Inc (NYSE:CHGG) is an excellent tech stock we’ve been keeping an eye on. It’s not a flashy stock that hogs the limelight. Chegg stock has, however, blown the markets away with strong financials. And because of that, investors have been…

Marijuana Penny Stocks Reporting Strong Revenue Growth From First Full Quarter of Legal Cannabis Sales In the lead-up to the October 2018 legalization of recreational marijuana in Canada, cannabis stocks were on a tear. So much so, it was difficult to find a marijuana stock trading at seemingly…

LivePerson Stock Forecast for 2019 A rising tide lifts all boats. That same momentum has been helping boost the tech sector, which is why it’s important to look for tech stocks reporting strong results and outlooks for 2019 and 2020. Eventually, the optimism on Wall Street will diminish…

VIVO Cannabis Inc: Unjustly Ignored, But for How Long? VIVO Cannabis Inc (OTCMKTS:VVCIF, CVE:VIVO) is not a name that pops up often around the water coolers. But it should. A provider of medical marijuana, VIVO Cannabis is an overlooked company that reported record third-quarter results, has an active…

AudioEye, Inc. Bullish as Demand for Digital Accessibility Grows On New Year’s Eve, we published an article on tech penny stocks expected to perform well in 2019. Of the three we covered, all have been extremely bullish, with two climbing out of penny stock territory. And now, the…

Oracle of Omaha Takes Massive Position in Red Hat Inc Berkshire Hathaway Inc. (NYSE:BRK.A, NYSE:BRK.B) is run by legendary billionaire investor Warren Buffett, known as the "Oracle of Omaha." Wall Street always looks forward to seeing what’s in Buffet's quarterly 13F filing. A listing of all his holdings, Berkshire…