John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Celestica Inc Oversold & Poised for a Rebound Celestica Inc (NYSE:CLS) has not exactly been rewarding investors as of late. Celestica stock is down 41.2% over the last 52 weeks and is down 19.5% year-to-date. The good news? It’s sitting at a tested support level near $7.00, a…

Avid Technology, Inc. Soars on Strong Back-to-Back Financials Avid Technology, Inc. (NASDAQ:AVID) stock took a hit during the marketwide sell-off in December. And unfortunately, it's one of the few technology stocks that didn’t enjoy the benefits of the supercharged January effect. The Avid Technology stock price was flat…

Twilio Inc Stock Up 62% in 2019 on Strong Financials Twilio Inc (NYSE:TWLO) had a strong 2018, with Twilio stock finishing the year up 270%. TWLO stock has been equally as impressive in 2019, up 62% year-to-date. On April 30, the San Francisco-based tech company reported strong first-quarter…

3 U.S. Marijuana Stocks to Watch After a rocky finish in 2018, cannabis stocks have rallied higher in 2019, some more than others. While the biggest marijuana stocks in Canada are hogging all the limelight, there are a number of U.S. cannabis stocks that have been performing very…

Valens GroWorks Corp Is the Largest Cannabis Extraction Company in Canada Valens GroWorks Corp (OTCMKTS:VGWCF, CNSX:VGW) "graduated" in the first quarter of 2019, evolving from its ramp-up in commercial production. And investors are pleased with what they are seeing; Valens GroWorks stock is up 225% since the start…

Cresco Labs Inc Emerges From Obscurity In less than two months, Cresco Labs Inc (OTCMKTS:CRLBF, CNSX:CL) has gone from relative obscurity to being a major player in the U.S. cannabis industry. In March, Cresco announced that it was acquiring VidaCann Ltd. for $120.0 million, giving it access to…

Investors Finally Waking Up to GreenSky Inc GreenSky Inc (NASDAQ:GSKY) has been quietly rewarding buy-and-hold investors in 2019. In November 2018, knee-jerk investors dumped their GreenSky shares after the company lowered its fourth-quarter guidance. The result: GSKY stock plunged 35%. Then a strange thing happened. In early March…

Sea Limited Stock Soars on Q4 Results Singapore-based digital entertainment company Sea Ltd (NYSE:SE) is one of those stocks that could really soar after reporting solid financial results. In May 2018, Sea Limited stock jumped more than 40% after reporting strong first-quarter revenue results. And on February 27,…

MariMed Inc: Evolving Cannabis Giant Set to Get Bigger General wisdom is that “if it ain’t broke, don’t fix it.” MariMed Inc  (OTCMKTS:MRMD) started out as a professional management services company for marijuana start-up companies. The company was successful at that and decided to diversify by acquiring its…

Trulieve Cannabis Corp: Florida’s Leading Medical Pot Company Trulieve Cannabis Corp (OTCMKTS:TCNNF, CNSX:TRUL) is one of the brightest marijuana companies in an already overcrowded market. It’s the top revenue-producing cannabis stock, it reported record fourth-quarter results, and it is actually profitable (a rarity in the cannabis field). And…