John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Asure Software Inc Share Price Set to More Than Double Investors ran for cover back in November when Asure Software Inc (NASDAQ:ASUR) announced mixed third-quarter financial results, notably increased net loss, and the company revised its full-year guidance lower. Since the start of 2019 though, Asure Software stock…

Flowr Corp: Demand for Premium Cannabis Is Growing When it comes to cannabis stocks, Flowr Corp (OTCMKTS:FLWPF, CVE:FLWR) has been one of the most reliable pot stocks in 2019, up 42%. It is also one of the few weed stocks to report any gains in May, advancing 4.3%. Now,…

Digital Turbine Inc: Strong Financials Deliver Strong Returns When it comes to small-cap tech stocks, few are as continually impressive as Digital Turbine Inc (NASDAQ:APPS). It’s a tech stock we’ve been following and one that continues to impress. The company continues to report strong financial results, increased demand…

WeedMD Inc: Small Cannabis Player With Massive Potential WeedMD Inc (OTCMKTS:WDDMF, CVE:WMD) is an overlooked cannabis stock that has been bucking the trend. Yes, the Horizons Marijuana Life Sciences ETF (OTCMKTS:HMLSF, TSE:HMMJ) is up 37% in 2019, but not all cannabis stocks are performing well. In fact, some of the…

R1 RCM Inc Gains Fueled by Strong Back-to-Back Financials R1 RCM Inc (NASDAQ:RCM) is not what you’d call a sexy tech stock. The company provides revenue cycle management (RCM) technology and advisory services for healthcare providers throughout the United States. But what it lacks in sizzle, it more…

Zendesk Inc's Strong Results and New Acquisition Keeps Momentum Going Zendesk Inc (NYSE:ZEN) stock has been on a tear as of late, advancing 150% since the start of 2018 and rising 50% in 2019. The reason? The company continues to report strong quarterly results that beat Wall Street…

Valens GroWorks Corp Climbs on Record Results and New Extraction Agreements Valens GroWorks Corp (OTCMKTS:VGWCF, CNSX:VGW), the largest cannabis extraction company in Canada, has been one of the more interesting marijuana stocks in 2019. In the first quarter, the company moved into commercial production and increased its annual extraction…

Five9 Inc: Record Q1 Results, Raises Full-Year Guidance The technology sector has been taking a beating since the start of May as the threat of a prolonged trade war and between the U.S. and China, the world’s two largest economies, rattles the market. More specifically, a tech cold…

Telenav Inc: Look for This $7.80 Stock to Double Again Telenav Inc (NASDAQ:TNAV) is an excellent penny stock that we have been keeping a close eye on. The tech stock’s share price is up 96% year-to-date and, since TNAV stock completed a golden crossover in March, it has…

Planet 13 Holdings Inc: The Walmart for Cannabis Lovers Planet 13 Holdings Inc (OTCMKTS:PLNHF, CNSX:PLTH) is, if financial numbers are important to you, a must-see attraction in Las Vegas. Planet 13 operates the largest cannabis dispensary in America and it’s located just off the Las Vegas Strip. The company’s…

Celestica Inc Oversold & Poised for a Rebound Celestica Inc (NYSE:CLS) has not exactly been rewarding investors as of late. Celestica stock is down 41.2% over the last 52 weeks and is down 19.5% year-to-date. The good news? It’s sitting at a tested support level near $7.00, a…

Avid Technology, Inc. Soars on Strong Back-to-Back Financials Avid Technology, Inc. (NASDAQ:AVID) stock took a hit during the marketwide sell-off in December. And unfortunately, it's one of the few technology stocks that didn’t enjoy the benefits of the supercharged January effect. The Avid Technology stock price was flat…