John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Innovative Industrial Properties Still One of the Top Pot Stocks Innovative Industrial Properties Inc (NYSE:IIPR) is one of the most reliable pot stocks out there. And by all accounts, it will continue to be. A marijuana real estate investment trust (REIT), IIPR stock has advanced 46.5% in 2020…

LivePerson, Inc. Raises Guidance, Stock Poised to Double Again LivePerson, Inc. (NASDAQ:LPSN) stock took a hit along with the broader market back in March, when uncertainty around the coronavirus pandemic hobbled Wall Street. Eventually though, investors realized that people will still spend money from the comfort of their…

R1 RCM Stock Hits New 52-Week High R1 RCM Inc (NASDAQ:RCM) is one of those great under-the-radar tech stocks that have been quietly rewarding buy-and-hold investors for years. Chances are good that you haven’t heard of R1 RCM stock though because, until recently, it was a penny stock. Note…

Okta Stock Soars 90% Year-to-Date While the coronavirus pandemic has hammered the bottom lines and share prices of many tech companies, it has actually helped propel Okta Inc (NASDAQ:OKTA) considerably higher. The cloud security tech stock has advanced 75% year-over-year, 90% since the start of 2020, and about…

Digital Realty Trust, Inc. Hit New 52-Week High, Remains Bullish Digital Realty Trust, Inc. (NYSE:DLR), one of the largest publicly traded real estate investment trusts (REIT) in the U.S., is where industry giants like Facebook, Inc. (NASDAQ:FB), Verizon Communications Inc. (NYSE:VZ), Oracle Corporation (NYSE:ORCL), and IBM (NYSE:IBM) turn to…

Zscaler Inc Is Trumping the Market, But More Gains Coming Zscaler Inc (NASDAQ:ZS) is an excellent cybersecurity stock that has been trouncing its peers and the broader market. Zscaler stock is up 48% year-over-year, 177% since the start of 2020, and 275% since the stock market crashed in…

TerrAscend Stock Soars, Analysts Still Bullish TerrAscend Corp (OTCMKTS:TRSSF, CNSX:TER) shares have been on a great run in 2020, climbing about 35% year-to-date and about 150% since the stock market sold off in March. Despite the big gains, TerrAscend still has lots of room to run higher. In…

EXFO Inc Continues to Thrive in COVID-19 Environment EXFO Inc (NASDAQ:EXFO) is an overlooked 5G stock that has been outperforming the broader market since the coronavirus pandemic sent stocks spiraling in March. EXFO stock has been thriving since then, hitting an intra-day high of $4.19 on July 21,…

Check Point Software Stock Up 53% Since March The recent Twitter Inc (NYSE:TWTR) hack is another big reminder of just how important digital security is. On top of that, because of COVID-19, more people are working remotely and cyber-attacks have become more sophisticated. This has intensified the need for…

ServiceNow Stock Soars Ahead of Q2 Results ServiceNow Inc (NYSE:NOW), the leading digital workflow company, has seen its share price soar in 2020 as more and more businesses shift to the cloud in the COVID-19 economy. NOW stock is up 55% year-to-date and up 84% since the middle of…

Digital Turbine Inc Soars on Strong Financials And Acquisition Digital Turbine Inc (NASDAQ:APPS) is an excellent tech stock that few seem to be discussing. That's a shame, since the media and mobile communications company has been trouncing the broader stock market by every measure. At the time of this writing,…

American Tower Corp's Technicals Point to Strong Growth American Tower Corp (NYSE:AMT) continues to be one of the best 5G stocks as infrastructure takes center stage with the global expansion of 5G cell towers. American Tower stock is up about 47% since March and has totally recovered from…

GrowGeneration Corp Up 100% Year-Over-Year GrowGeneration Corp (NASDAQ:GRWG) is a marijuana stock that I've been bullish on for a long time now. And for good reason. The company has an aggressive acquisition strategy; it recently reported record revenue and adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA);…

Opera Ltd Sees New Opportunities for Growth Due to COVID-19 Opera Ltd (NASDAQ:OPRA), one of the world’s leading browser providers and a pioneer in the field of integrated artificial intelligence (AI)-driven digital content, is an overlooked tech stock that has been on a great run over the last few…