John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Tech Trends for 2020, Continued In the first part of my two-part series “Tech Stock Analysis: Top Tech Trends for 2020,” I started exploring some of the biggest tech stock trends in 2020. In part one, I covered the artificial intelligence (AI) and cloud computing sectors, and I…

Tech Trends in 2020 What will be the biggest tech stock trends in 2020? The top technologies that could disrupt the markets in 2020 include artificial intelligence (AI), 5G, Internet of Things (IoT), cloud computing, cybersecurity, and automation. Despite the rapidly changing face of technology, these trends may…

Best Small-Cap Tech Stocks for 2020 Technology stocks have often been the best place for investors to park their money. And not just in 2019. The entire 2010s were a spectacular decade for tech stocks, including tech penny stocks. It doesn’t hurt that the 2010s were the first…

Two Pot Stocks to Watch in 2020 A large number of cannabis stocks experienced strong growth in 2019, with many marijuana companies reporting substantial revenue growth and profitability. As with any industry, especially one in its infancy, there are going to be some stocks that trounce the broader…

Activision Blizzard, Inc. Continues Bullish Trajectory After a disappointing start to 2019, Activision Blizzard, Inc. (NASDAQ:ATVI) stock has been on a roll, driven higher by a number of new video game releases. In 2019, Activision Blizzard stock advanced about 27%. Since the summer, Activision Blizzard has added new…

Akerna Corp Has Made Big Gains & Still Looks Bullish Akerna Corp (NASDAQ:KERN) is an overlooked marijuana stock that has made major gains, advancing about 140% since the middle of November (as of this writing). Despite the serious upward move, Akerna stock still has plenty of room to run…

EverQuote Inc Remains Bullish After 700% Gains in 2019 EverQuote Inc (NASDAQ:EVER) is a great example of what can happen to a well-run penny stock. At the end of 2019, EverQuote stock is up 700% year-to-date. Why? This once-overlooked penny stock has been reporting strong financial results all…

CyberArk Software Ltd Up 67% in 2019 The cybersecurity space is crowded, but one of the smaller players in this sector is also the most promising. Shares of CyberArk Software Ltd (NASDAQ:CYBR) are up by about 67% in 2019, and thanks to strong third-quarter financial results and a strong…

MariMed Inc Poised to Soar in 2020 MariMed Inc (OTCMKTS:MRMD) was one of the best-performing cannabis stocks in 2019, climbing more than 300%. Today, shares of the Norwood, Massachusetts-based company are trading around $0.62 per share. If there's one pot stock that shouldn’t be trading at this kind of…

Fortinet Inc Predicts Market-Beating Growth for Next 10 Years Cybersecurity firm Fortinet Inc (NASDAQ:FTNT) has been enjoying a great year, soaring about 50% since the start of 2019.  That strong share-price growth has been fueled by strong financial results. The long-term future looks even brighter for Fortinet. Why? When commenting…

Profitable GrowGeneration Corp Looks Bullish in 2020 GrowGeneration Corp (NASDAQ:GRWG) was one of the cannabis industry's best-kept secrets. But its under-the-radar status is no more. In addition to reporting record third-quarter revenue and net income, GrowGeneration recently began trading on the Nasdaq. The stock's December 2 uplisting to the…

Digital Turbine Inc Maintains Stellar Growth Trajectory Thanks to a run of strong financial results, Digital Turbine Inc (NASDAQ:APPS) stock has been quietly trending significantly higher all year long. The mobile app advertising company entered 2019 trading at $1.85, and on November 29, it hit an intra-day 52-week…

Trulieve Cannabis Corp Builds on Gains From Record Q3 Trulieve Cannabis Corp (OTCMKTS:TCNNF, CNSX:TRUL) has been on a market-trouncing tear since the start of October, soaring 65%. Why? Over the last two months, Trulieve reported another record quarter of double-digit revenue growth and adjusted earnings before interest, tax, depreciation,…

Opera Ltd Has 125% Upside in 2020 Opera Ltd (NASDAQ:OPRA) continues to be a great tech stock I am bullish on, and not just because it is the epitome of an overlooked tech stock. The company recently reported solid third-quarter results and revised its full-year guidance higher—again. The developer…

Chegg Inc Soars on Strong Q3 Results, Raises Guidance Again Chegg Inc (NYSE:CHGG) is a digital education company that saw its share price soar approximately 30% in November to around $39.00. What’s behind the massive jump in Chegg stock? In early November, Chegg Inc announced strong third-quarter financial results and…

48North Cannabis Corp Looks Even Stronger for 2020 48North Cannabis Corp (OTCMKTS:NCNNF, CVE:NRTH) is a low-priced pot stock that has been trading under the radar. But the company has the kinds of characteristics that should put it in the spotlight. 48North has one of the largest legal outdoor cannabis…

Outlook for Planet 13 Holdings Inc Is Bullish Planet 13 Holdings Inc (OTCMKTS:PLNHF, CNSX:PLTH) is one of the most interesting pot stocks out there. In Las Vegas, the company owns the world’s largest marijuana dispensary, and in California, it is working on opening the world’s second-largest dispensary. At…

NeoPhotonics Corp Climbs Higher Following Strong Q3 The Nasdaq is trading at record levels—up 30.5% year-to-date—and it remains bullish heading into the final month of the year. Investor sentiment is being buoyed by strong corporate earnings, U.S. economic data, and growing optimism that the U.S. and China will…