John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Shares of Planet 13 Holdings Inc Could Double in Value Pot stocks, once the darling of the COVID-19 era, have been trending lower since the spring of 2021. Inactivity on the federal legalization front has been the biggest headwind for the cannabis sector. One wonderful marijuana stock that…

Momentum Continues for Ondas Holdings Inc It’s tough to argue that a stock with upward momentum is overlooked; it’s obviously getting attention from somewhere. But one tech stock that's doing exceptionally well but doesn’t seem to garner a lot of attention is Ondas Holdings Inc (NASDAQ:ONDS). It might…

Lightning eMotors Inc Had Great Year & Has Excellent Outlook A great original equipment manufacturer (OEM) in the electric vehicle (EV) space that doesn’t get the attention it deserves is Lightning eMotors Inc (NYSE:ZEV). The company produces zero-emission medium-duty and specialty vehicles—as well as powertrains and other technologies—for…

Cresco Labs Stock Projected to Double The U.S. and Canadian cannabis stock market has been on a roller-coaster ride over the last few years. Right now, they're on a downward trajectory. This has more to do with the inactivity in Washington, D.C. on the legalization front than anything.…

Electric Vehicle (EV) Market Poised to Explode The last few years have been pivotal for the electric vehicle (EV) market, with the number of EVs on the road hitting the 10 million mark in 2020. That's a sizeable number, but still only one percent of the vehicles worldwide.…

Wall Street Says High Tide Stock Could Soar 180%+ The lack of progress on legalizing cannabis at the federal level in the U.S. has sent once-high-flying pot stocks off a cliff. Many of those stocks deserved it and probably won’t recover. One marijuana stock that didn't deserve it—and…

Matterport Inc Key to Trillion-Dollar Metaverse Matterport Inc (NASDAQ:MTTR) is a spatial data company whose technology will likely be a cornerstone of the emerging metaverse. While the company’s easy-to-use camera technology can easily create a "digital twin" of any real-life space, investors haven’t been enthralled with its performance…

Why Clearfield Stock Could Rise Again Technology stocks have been the biggest winners during the COVID-19 pandemic, but now that interest rates are poised to rise, growth stocks have taken a back seat to their value stock peers. While many investors have fled tech stocks, it's important to…

Green Thumb Industries Stock Down Despite Strong Financials U.S. marijuana stocks surged in late 2020 on growing optimism that the Democrats would move to federally legalize cannabis. But like high school election promises of no homework, that hasn’t happened, despite the Democrats gaining control of the White House…

Why FSR Stock Deserves Attention Fisker Inc (NYSE:FSR) is an exciting electric vehicle (EV) stock that has been beaten down over the last number of months on concerns about inflation and rising interest rates. Fisker stock is also facing headwinds from ongoing concerns about the COVID-19 pandemic and…

5G Rollout Continues to Gain Unprecedented Momentum It’s been three years since AT&T Inc. (NYSE:T), T-Mobile US Inc (NASDAQ:TMUS), and Verizon Communications Inc. (NYSE:VZ) first rolled out their 5G services in the U.S. There was plenty of excitement surrounding the rollout, with analysts saying it would transform the…

Arcimoto Stock Could Rally by 260% or More During the heady days of the COVID-19 pandemic, with near-record-low interest rates fueling growth, tech stocks were the ones to beat. One of the biggest winners at the time was electric vehicle (EV) company Arcimoto Inc (NASDAQ:FUV). During the March…

Why Synaptics Stock Is Set to Rally Synaptics, Incorporated (NASDAQ:SYNA) is an excellent semiconductor stock that we at Profit Confidential have been watching for years. When my colleague George Leong wrote about SYNA stock in September 2016, it was trading at $58.50. When I wrote about Synaptics in…

Item 9 Labs Stock's Outlook Is Bullish Investors searching for an overlooked, beaten-down marijuana stock with amazing potential may want to consider Item 9 Labs Corp (OTCMKTS:INLB). INLB stock might be down by 68% year-over-year, but it has excellent potential, with analysts looking for it to rally by…

REE Automotive Ltd to Start Commercial Production in 2023 If the early bird gets the worm, then perhaps early-bird investors will end up gorging on massive gains from REE Automotive Ltd (NASDAQ:REE). Most investors haven’t heard of REE stock because it only went public in July 2021 through…

Lattice Semiconductor Stock Might Have 50% Upside Lattice Semiconductor Corp (NASDAQ:LSCC) is one of the most interesting yet overlooked 5G stocks. This is despite LSCC stock historically outperforming the majority of its peers and the broader semiconductor sector. Lattice Semiconductor stock advanced 174% in 2019, 135% in 2020, and…

MariMed Inc Expects to Report That Earnings & Revenue Doubled in 2021 MariMed Inc (OTCMKTS:MRMD), a seed-to-sale cannabis multistate operator, is one of the best-kept secrets in the legal marijuana sector. But it won’t stay that way for long. The company has found a greater audience for its…

Verano Stock Could Triple in Price Verano Holdings Corp (CNSX:VRNO, OTCMKTS:VRNOF), a U.S. marijuana multistate operator, has been facing industry headwinds, just like most other U.S. pot stocks. As of this writing, VRNOF stock is down by 10% over the last six months and approximately 50% from its…