John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

Infosys Ltd up 145% Since March, But Just Getting Started Infosys Ltd (NYSE:INFY) has a market cap of $63.5 billion, so it isn’t exactly an under-the-radar tech stock, but it’s not a stock you hear a lot of investors talking about. Which is unfortunate, since it’s been providing…

GrowGeneration Corp up 342% in 2020, But Still Undervalued GrowGeneration Corp (NASDAQ:GRWG) is a marijuana stock that has everything going for it. It has a strong balance sheet, it has reported record revenue and net income for 10 consecutive quarters, and it continues to announce new acquisitions and expand…

Zillow Group Inc Stock Soars 18% During September Sell-Off Zillow Group Inc (NASDAQ:Z) stock has been on a tear, rising 256% year-over-year. That momentum carried from 2019 into 2020, but was cobbled by the coronavirus-fueled sell-off in March. Since hitting March lows, Z stock has been on a meteoric…

Trulieve Cannabis Corp Soars on Strong Financials, New Dispensaries Trulieve Cannabis Corp (OTCMKTS:TCNNF, CNSX:TRUL) is without a doubt one of the best U.S. cannabis plays out there. For that matter, it’s one of the best pot stocks in North America. Trulieve Cannabis Corp stock has surged 113% year-over-year, is up…

Enphase Energy Inc Hits New High, up 273% in 2020 Enphase Energy Inc (NASDAQ:ENPH) isn’t the kind of stock that attracts a lot of attention. But those who have been following it know that its growth over the last few years has been phenomenal. In May 2017, Enphase…

Lattice Semiconductor Corp Poised for Near-Term Growth Lattice Semiconductor Corp (NASDAQ:LSCC) is a 5G tech stock that's been outperforming its peers. Even with the September sell-off, Lattice Semiconductor stock is up 55% year-over-year, 53% year-to-date, and 116% since hitting March lows. It’s also been on a tear over the last…

Innovative Industrial Properties Inc Marches to New Highs Innovative Industrial Properties Inc (NYSE:IIPR) is arguably the best cannabis play in the U.S. Maybe even in all of North America. At a time when most pot stocks seem to have stalled, Innovative Industrial Properties stock continues to notch up…

Roku Inc up 225% Since March, But Still Undervalued Roku Inc (NASDAQ:ROKU) investors weren’t phased by the September sell-off. While many tech stocks took a beating in September, Roku Inc stock rebounded quickly and notched up a new 52-week high. ROKU stock is actually up 6.7% in September, and it…

Zoom Video Communications up 621% in 2020 Zoom Video Communications Inc (NASDAQ:ZM) has been a runaway success. Even before the coronavirus pandemic forced people to work from home, Zoom Video was reporting strong financial results. COVID-19 just made Zoom Video stock virtually unstoppable. I actually looked at Zoom back in…

Five9 Inc Stock Soars on Growing Demand from COVID-19 A provider of cloud-based call-center software, Five9 Inc (NASDAQ:FIVN) has been on an excellent growth trajectory for years. Since the start of 2016, Five9 stock has soared 1,316%. You can credit that growth to a long history of announcing record…

Sea Stock Soars 282% in 2020, with More Gains Coming Sea Ltd (NYSE:SE) stock continues to enjoy strong gains, advancing 368% year-over-year, up 282% since the start of 2020, and climbing 330% since bottoming in March. While the Singapore-based gaming company has had a stellar year, it appears to…

High Tide Inc Stock up 225% Since March High Tide Inc (OTCMKTS:HITI, CNSX:HITI) is an unjustly overlooked pot stock with exceptional long-term growth potential. The cannabis retail chain, with operations in both the U.S. and Canada, just reported strong third-quarter results, swinging to third-quarter profitability. At the end…

Marvell Technology Group Ltd. Unfazed by Market Sell-Off Marvell Technology Group Ltd. (NASDAQ:MRVL) is a leading, global semiconductor company operating in a number of high-growth areas, including 5G, cloud, artificial intelligence, Internet of Things (IoT), and the automotive space.  All areas that are experiencing explosive growth. But that’s…

Activision Blizzard, Inc. Stock up 58% from March Lows Videogame giant Activision Blizzard, Inc. (NASDAQ:ATVI) has been having a great year. And not just because people stuck at home due to the quarantine were spending lots of money on videogames, though that didn’t hurt. Activision has also been expanding…

Village Farms International Inc Now an Even Greater Pot Stock Village Farms International Inc (NASDAQ:VFF) is an excellent pot stock that just got even better. Back in August, the company announced solid second-quarter results, with its majority-owned (58.7%) Pure Sunfarms reporting its sixth consecutive quarter of net income and seventh…