John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

R1 RCM Inc, an Overlooked Medical Tech Stock With Huge Potential in 2019 R1 RCM Inc (NASDAQ:RCM) is not the kind of tech company that will hypnotize you with its technology. But the software and services firm has been quietly making strong moves in 2019 and the outlook…

MYM Nutraceuticals Inc If you’re tired of reading about the same cannabis stocks, perhaps it’s time to focus your 4:20 gaze on MYM Nutraceuticals Inc (OTCMKTS:MYMMF, CNSX:MYM). But be forewarned, MYM Nutraceuticals Inc is not for the faint of heart. It’s a risky marijuana stock that has been…

Sunniva Inc Starts 2019 With Record Preliminary Q1 Results Sunniva Inc (OTCMKTS:SNNVF, CNSX:SNN), through its various subsidiaries, is a vertically integrated cannabis company operating in the world’s two biggest marijuana markets, Canada and California. While the Sunniva stock price faced pressure throughout 2018, ending the year down 66%,…

Origin House Agrees to Be Acquired by Cresco Labs Origin House (OTCMKTS:ORHOF, CNSX:OH), also known as CannaRoyalty Corp, was one of the best cannabis stocks in March, and frankly has been one of the best-performing marijuana stocks of the last two years. Since April 2017, the Origin House stock…

AppFolio Inc Is Up 35% in 2019 and Just Got More Bullish AppFolio Inc (NASDAQ:APPF) got off to a strong start in 2018, with its share price rallying 120%. The company reversed its winning ways, like the broader market did, in the last quarter of the year. It…

Next Green Wave Holdings Inc: From Distribution to Profitability Next Green Wave Holdings Inc (OTCMKTS:NXGWF, CNSX:NGW) isn’t a cannabis tsunami yet, but it could be in the next three years. The Vancouver, Canada-based company is working at becoming a top-five cannabis business in California, the largest recreational pot market…

Workday Stock Still 30% Below Analysts' Top 2019 Forecast Workday Inc (NASDAQ:WDAY) has been bullish since reporting strong third-quarter results at the end of November 2018, essentially shaking off the market-wide meltdown in December. Workday stock has also essentially erased any losses that occurred during the broad-based slip…

Plus Products Inc Takes Stronghold in World’s Largest Cannabis Market If there’s any cannabis company that could do with a name change, it's Plus Products Inc (OTCMKTS:PLPRF, CNSX:PLUS). Despite a name that will only make sense to cannabis-loving Californians, Plus Products is actually a leading cannabis edibles manufacturer…

Digital Turbine Stock Surges on Strong Financial Results Some tech companies inundate investors with press releases, hoping they will juice their share price. Then there are tech stocks that perform well because the companies report strong financial results and outlooks. Digital Turbine Inc (NASDAQ:APPS) fits perfectly in the…

Terra Tech Corp Makes Acquisition and Quashes Accusations After a year of disappointing investors, the Terra Tech Corp (OTCMKTS:TRTC) share price has finally turned bullish. Investors have taken a shine to Terra Tech stock ever since the cannabis-focused agriculture company revealed that it had agreed to acquire the…

Keep an Eye on Nasdaq-Bound Flowr Corp One rarely discussed cannabis stock, Flowr Corp (OTCMKTS:FLWPF, CVE:FLWR), also known as The Flowr Corporation, has been on a tear, up 115% since early December. While there has been no specific recent news about the company, buzz has been growing about about…