John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

DocuSign Stock Remains Bullish, More Gains Coming Despite concerns about the economic impact of the coronavirus, DocuSign Inc (NASDAQ:DOCU) continues to trade near record highs. Currently priced at $86.42, DOCU stock is up approximately 60% year-over-year and 20% since the start of 2020. Thanks to three consecutive quarters…

Valens Groworks Stock Rebounds on Strong Financials Valens Groworks Corp (OTCMKTS:VLNCF, CVE:VLNS) has been one of the best-performing cannabis stocks, especially during the market-wide rout that was sparked by coronavirus fears. The S&P 500 and Dow Jones Industrial Average, both barometers of the U.S. and global economies, have…

AAON Stock Up 15% in 2020, Remains Bullish Coronavirus fears and how it will impact the U.S. and global economies have gripped Wall Street. So much so that an unexpected rate cut of 50 basis points by the Federal Reserve (the biggest cut in more than a decade…

Zoom Video Communications Up about 60% in 2020 The stock market continues to get routed on fears that the coronavirus (COVID-19) will stifle business activity and curb corporate earnings. U.S. equities are in correction territory and continue to look vulnerable to additional losses. Tumbling into bear-market territory is…

Zynga Inc Bullish After Reporting Record Q4 Results Thanks to strong fourth-quarter results that blew away the company’s own guidance, Zynga Inc's (NASDAQ:ZNGA) share price has remained bullish, even as the rest of the stock market experiences a sell-off. As of this writing, Zynga stock is up 14.7%…

Valens GroWorks Corp Remains a Top Profit Play Valens GroWorks Corp (OTCMKTS:VLNCF, CVE:VLNS) reported another quarter of record results. Unfortunately, that news is being overlooked by mounting concerns about how the coronavirus (COVID-19) will impact the global economy. Fears of an economic pandemic sent the stock market tumbling…

Warren Buffett’s Outlook for Tech Stocks Remains Bullish Warren Buffett, CEO of Berkshire Hathaway Inc. (NYSE:BRK.B) is the most revered investor on Wall Street, and quite possibly the greatest investor of all time. This is why investors love to see what's in Buffett's portfolio. And they get a…

Demand for Medical Psychedelic Stocks Like MindMed Is Growing As the cannabis stock market continues to recover from 2019, there is a new sector emerging that marijuana investors may want to keep their eyes on. That is, companies focused on psychedelic medications that help combat mental illness and…

Automotive Cybersecurity Market to Grow Most investors know that two of the biggest tech trends belong to cybersecurity and 5G. But there is a subsector that marries these two juggernauts and has even bigger profit potential. Over the next number of years, automotive cybersecurity stocks are expected to…

Cannabis Extraction Stocks on Pace for Massive Growth In the lead-up to the October 2018 legalization of recreational cannabis in Canada, all eyes were on marijuana growers. It made sense. They were the companies that were going to supply the industry with dried flower. And demand for weed…

E-Commerce Growth Fueling Industrial REIT Stocks At more than $2,100 per share, e-commerce behemoth Amazon.com, Inc. (NASDAQ:AMZN) is out of reach for most investors. But those who are looking to tap into the long-term potential of e-commerce companies like Amazon should look at industrial real estate investment trust…

Cloud Services Industry to Be 3× Bigger than IT Services Cloud computing stocks continue to provide tech investors with some of the best opportunities for long-term, sustained growth. The industry's numbers back this up, as do the number of blockbuster acquisitions and partnerships that are related to cloud…

U.S. Defense Stocks Continue to Dominate U.S. defense stocks continue to dominate in 2020, fueled by ongoing tensions with Iran. The eternal threats between the U.S. and Russia/China/North Korea are also keeping defense companies on investors' radar. While the tensions between the U.S. and Iran have cooled over the last…

Software From U.S. 5G Companies to Eliminate Reliance on Huawei Next-generation technologies like 5G will revolutionize the way we communicate and live. For now, the undisputed leader in 5G technology is China’s Huawei Technologies Co., Ltd. It's a company that many governments believe will use its technologies to spy…

A Number of States Could Legalize Recreational Pot in 2020 2020 is already taking shape as one of the most monumental years when it comes to legalizing recreational pot. On January 1, Illinois became the 11th U.S. state to legalize recreational pot. Over the first 12 days of…

Are Fears of 5G Health Risks Valid? The 5G revolution is here. But, as with every major technological advancement, there are hurdles to overcome. With 5G technology, one of the biggest hurdles is the concern about supposed health risks. Those fears may be overblown, however, with organizations like the…

Global Marijuana Sales Experience Huge Growth Despite the growing pains and the doom-and-gloom predictions for the legal marijuana industry, 2019 global pot sales were nothing short of stunning. The numbers don’t lie. Worldwide sales of marijuana were spectacular in 2019, soaring 48% year-over-year to $15.0 billion. (Source: “Global Cannabis…

Donald Trump & Tech CEOs Talk Education Education technology (EdTech) stocks are in the spotlight after President Donald Trump gave a speech at the World Economic Forum in Davos, Switzerland on January 21. The annual four-day, invitation-only forum brings together the world’s biggest business leaders, politicians, and investors…