John Whitefoot, BA

John Whitefoot is an editor at Lombardi Financial, specializing in low-priced investment opportunities.

John has been a financial writer since the late 1990s and has written on everything from penny stocks to blue-chip stocks to the broader issues that affect the stock market.

John has profiled more than 1,000 low-priced stocks, researching and covering numerous sectors including health care, media, manufacturing, IT, education, hospitality, natural resources, and retail.

As an editor at Lombardi Financial, John has enhanced his understanding of economics, turning his attention to individual stocks and other investing opportunities. John is primarily a fundamental analyst. His focus is on “off-the-radar” situations with big upside potential for the individual investor.

Outside of his professional life, John stays active through tennis and sailing. He also enjoys collecting antiquarian books and art.

Get to know John…

What was your first job and how has it contributed to your investing career?

I manually set up bowling pins when I was six at the local bowling alley on the beach. I was paid in candy. I remember it was fun, and that the more impulse control I showed, the more my credit at the counter grew. My friends cashed out after every game; I waited for days and days before cashing in to get the biggest payout. That same patience has served me well as an investor.

How did you make your first foray into investing and what did you take away from that experience?

I made my first real foray into the stock markets during the dotcom era. It was almost impossible to lose money at the time, and I did well, in spite of myself. After the dotcom bubble burst, I discovered how easy it was to lose money. It’s also when I learned how important it is to really understand what it is you’re investing in.

What has been the most memorable moment in your investing career?

My most memorable stock market moment is better viewed in hindsight. My friend’s father lost an enormous amount of money on Black Monday (October 19, 1987). He told me the loss was all on paper, and he would make it all back. It took a couple of years, but he was right. It didn’t mean much to me at the time, but since then, it has taught me about stock market cycles and the importance of having a diversified portfolio.

John Whitefoot's Articles

The idea of an impending stock market crash may seem pretty untenable right now. After all, compared to the rest of the world, the United States had the most encouraging economic, business, and financial outlook in 2014, and the same goes for 2015. But there are several key…

Cheap Oil Isn’t Hurting Everyone Dropping oil prices have been a boon for cash-strapped, debt-laden Americans, but for how long the oil glut will continue is anyone’s guess. With the price war raging on, many businesses are scrambling to cut their losses and protect their bottom lines. But…

9 Companies Stocks That Could Benefit from Falling Oil Prices The Power of OPEC and a Stronger Dollar The major indices may be at record levels, but the big news on Wall Street is oil. The price of West Texas Intermediate (WTI) crude oil has fallen approximately 55%…

Are Conditions Ripe for a Great Depression in 2015? It’s hard to imagine the world’s biggest economy could fall into a depression in 2015, let alone a recession. But the fact of the matter is that it’s a real possibility, no matter what the stock markets are saying.…