This Small Company is Intriguing

Over the years, I’ve been disinclined to seriously consider initial public offerings (IPOs) or relatively new listings to the market. In the vast majority of cases, the shares that come to market are over- priced and traditionally, the stocks don’t do well.

This all changed during the Internet boom on the stock market where the lucky clients of the big brokerage firms got in on some truly spectacular wealth-creating IPOs.

Today, we’re almost back to the traditional, overpriced, unattractive newly listed stocks.

Recently, however, I found a company that intrigues me. This is a small company that recently completed its IPO on the NASDAQ. The company is called Omniture Inc. (NADSAQ/OMTR) and it’s in the business of providing on-demand software that helps customers collect, analyze, and report on all kinds of business information.

The company’s software, which it hosts and delivers to its customers on-demand in real-time, enables customers to capture and analyze all the information generated by their web sites and other sources. Make no mistake, when you visit a company’s web site, there is software working in the background that’s collecting all your available information. A company wants to know as much as it can about any potential customer or anyone visiting its website.

In its second quarter ended June 30, 2006, Omniture reported record revenues of $18.8 million, representing an increase of 98% over the second quarter of 2005, and 15% over the first quarter of 2006.

The company is still incurring losses. The most recent second quarter saw the company generate a net loss of $2.3 million or ($0.16) per diluted share, as compared to a net loss of $3.7 million, or ($0.27) per diluted share, in the second quarter of 2005. In its latest quarter, the company gained over 200 new customers, bringing its total customer base to over 1,300. Some of the company’s customers include: Avis Europe, Comcast, Encyclopedia Britannica, Expedia, Hearst Communications, Lenovo,, Washington Post, and WhitePages.

Omniture is a small company that I find really interesting. Everyone uses the Internet to do research on companies and their products. Omniture makes it easy for companies to make sense of consumers’ online inquiries and I think this company will be a big success over the coming years.

I’m not usually a fan of recently listed companies on the stock market, but in this case, I’m making an exception.