Ludlow, MA, February 15, 2017 – LUSO Federal Credit Union (www.LusoFederal.com), a financial cooperative locally owned and operated by its members since 1971, is announcing that it will be joining in on America Saves Week, a campaign where financial institutions across the country encourage clients to save money. As a way get Americans excited and motivated to save, LUSO has decided to post daily articles during America Saves Week to promote the initiative and engage with the community online.
This year, LUSO Federal Credit Union will be taking to social media to promote content related to the week, which runs from February 27 to March 4, using the hashtags “#lusofederal,” “#dosowithluso,” and “#lusosaves.” The research-based campaign run by the non-profit Consumer Federation of America seeks to motivate, encourage, and support low- to moderate-income households in various efforts to reduce debt, save money, and build personal wealth.
“We are excited for the opportunity to engage with our community through the use of social media,” says Jennifer Calheno, CEO and president of LUSO Federal Credit Union. “Using digital channels to promote America Saves Week will hopefully inspire people directly to share their saving tips, encourage others in their financial goals, and get young people to begin thinking about their finances before they get into debt as a preventative measure.”
As of 2015, credit unions that go above and beyond to promote the campaign will receive the America Saves Designation of Savings Excellence, and LUSO Federal Credit Union is proud to have received it in both 2015 and 2016.
“Going the extra mile to show our commitment to our members is something LUSO strives for on a daily basis. We are grateful to have received the honor of this designation the past two years and will continue to encourage our members to make wise financial choices while offering them the utmost respect and honesty,” continues Calheno. “This achievement is something for all of LUSO to be proud of, and we are happy to enable our members to become financially successful through the means of saving.”
LUSO Federal Credit Union is a member-owned, not-for-profit financial cooperative dedicated to providing its members with quality financial services and products. LUSO prides itself on serving the financial needs of those who live, work, worship, do business, or attend school throughout Hampden County, Massachusetts, regardless of economic status. More information about LUSO Federal Credit Union and its services can be found on the credit union’s web site at www.LusoFederal.com.