If you think giant companies can’t grow fast, think again. In 2015, Amazon.com, Inc. (NASDAQ:AMZN) stock more than doubled despite having a $100 billion-plus market cap to start with. And the neat part is, Amazon stock could be just getting started.
Let me explain.
This Could Be Big for AMZN Stock
Tech companies are vying to build the next big thing, may it be driverless cars, virtual reality headsets, or “Internet of Things” (IoT) devices. For Amazon, the last one could be a huge catalyst.
You see, many devices today are already connected; the difficult part is to allow them to talk to each other in a smart and seamless way that can make our lives easier. And on that front, Amazon has something unique to offer.
It’s called the “Amazon Dash Replenishment Service,” which enables connected devices to order physical goods from Amazon.
How would that improve our lives? Well, imagine having a water pitcher that automatically orders a new filter when the existing one is near its capacity, or a printer that automatically orders a new toner cartridge when the existing one is running low.
Sounds pretty good, right? And the best part is that the service is already available.
Amazon has partnered with Brita to launch the Wi-Fi-enabled “Brita Infinity” pitcher. The device is equipped with a built-in counter that tracks the amount of water that passes through the filter; when the older filter nears its capacity, the device will order a new one from Amazon. (Source: Eadicicco, L., “Amazon and Brita Just Solved the Biggest Problem in Your Fridge,” Time, February 29, 2016.)
Running out of toner cartridge is no fun and it would be even worse if you go to the store to buy one but don’t remember the model number of your printer. Luckily, thanks to Amazon’s Dash Replenishment Service, users of select Samsung printers won’t have these problems anymore.
If you sign up for Amazon Dash Replenishment through Samsung’s Mobile Print app, you can choose to have the toner automatically ordered when a replacement is needed. The printer will monitor toner levels and, before running out, order a new one from Amazon. (Source: Lilly, P., “Amazon Dash Keeps Your Samsung Printer From Running Out of Ink,” Maximum PC web site, February 23, 2016.)
The Bottom Line on AMZN Stock
Note that while making our lives easier, the Amazon Dash Replenishment Service would also bring more customers to Amazon’s e-commerce platform. Instead of running out to get stuff ourselves, IoT devices order them for us directly from Amazon.
As connected devices make their way into our lives, I wouldn’t be surprised if Amazon and its stock turn out to be big winners.